The ribbon embroidery brand originated from Hong Kong specializes in the research and development and production of emerging handmade projects, and fashion art products made of ribbon/ribbon embroidery.

Yadell (Hong Kong) International Co., Ltd. is headquartered in Kaitu Development Building, 33 Mong Kok Road, Kowloon, Hong Kong. Since its establishment in September 2007, it has developed and produced a new 21st century handicraft project - ribbon embroidery (commonly known as 3D cross-stitch upgraded products, but mainly relies on ribbons and ribbon embroidery), which has been sold to France, the United Kingdom, and Italy. South Korea, Singapore, the United States, Russia, Vietnam and other 23 countries.

In order to maintain the brand characteristics and widen the gap with the replicants, the company spent a huge amount of money to introduce "French Palace Skills" and formed the YADAIER (International) design team. Keep up with fashion trends on the basis of promoting quality.

In 2010, Yadell officially entered the domestic market, and the "Ribbon Embroidery Mainland Marketing Headquarters" was located in Zhengzhou, Henan, Central Plains. In addition, in order to reduce transportation costs and reduce domestic ribbon embroidery prices, the company has specially established a Zhongyuan production base covering an area of ​​20,000 square meters, with a total of more than 600 employees. All workshops use new digital printing and dyeing equipment in the industry to meet the "diversification of consumption demand."

Nowadays, Yadell ribbon embroidery has quickly spread to 31 provincial administrative regions in China with its advanced business model, with more than 1,000 stores.

"The fragrance of the sky penetrates Chang'an, and the whole city is full of embroidery." In just two years, this fashion art, which originated from the French palace, has been sought after by thousands of handicraft enthusiasts in China, and has developed into a weather vane for the DIY embroidery industry. .