Xinliangji Food Technology (Beijing) Co., Ltd., founded in 2016 and is headquartered in Beijing. It is a catering supply chain brand incubated by Xinladao Catering Group, focusing on becoming an expert in standardizing Chinese food products. Relying on the core technology of "cooking food, freezing and locking fresh food in seconds", we use Internet-based thinking, integrate downstream catering channels, and focus on standardized solutions for popular Chinese food products.

In February 2017, Xinliangji received 50 million round A financing led by Fengrui Capital, followed by Dark Horse Fund and Xiyun International; in July 2017, it received 50 million yuan in investment led by Zhongding Venture Capital and Fengrui Capital. 120 million yuan in A+ round financing was invested.

Xinliangji is a catering supply chain brand that focuses on making standardized Chinese food products. At present, Xinliangji products are mainly positioned in the fields of aquatic products such as fish, shrimp, crabs, shells and shellfish and explosive beverages. They obtain raw materials through self-built breeding bases, use modern factories to complete the processing and processing of ingredients, and produce condiments such as material packs, and then use " Their own cold chain distribution system + third-party logistics platform "delivered to the restaurant, and the restaurant can be sold to consumers directly after reheating.

At present, my country is undergoing the third transformation of consumption structure, which effectively drives the growth of related industries. In this process, consumption in catering, education, entertainment, culture, transportation, communications, health care, residential, tourism and other aspects are growing faster. In terms of catering, in addition to the original needs of taste, price, and service, health has become a critical concern for consumers in consumption upgrading. For catering companies, consumers no longer care about ordinary marketing methods such as discounts and gifts. Only by consolidating the strength of the product itself can they win the trust of consumers and enhance user loyalty. As a catering supply chain brand, Xinliangji is well aware of the importance of product quality, checks the raw materials of upstream products, provides consumers with safe food, and becomes a conscientious enterprise.