Guangdong Xinle Xin Science and Education Culture Co., Ltd. was established in 2000. It is a private technology enterprise integrating design, development, production and sales. Its headquarters is located in Chenghai District, Shantou City, Guangdong Province, known as the "China Toy City". The company has more than 20,000 square meters of modern production plants and advanced production equipment.

After 20 years of development, the company has grown into one of the well-known brands in the toy industry in China. The company now has a professional team of independent toy research and development of 3D design, original illustration, styling design, brand planning, etc., and can independently develop and produce creative and novel children's toys. From the development and manufacturing of derivative products such as toy research and development, toy IP originality, brand IP cooperation, etc., Xinle Xin Science and Education Culture has formed an industrial chain with interlocking and complementary advantages. Xinlexin’s businesses are spread all over the country.

At present, Xinlexin has brands such as Gudi Building Blocks, Transformation Classroom, Transformation Demon King, Invincible, Huosu Youyou, etc. The products continue to surprise consumers and are loved by more and more consumers. The company continues to pursue technological innovation, marketing innovation, and management innovation. It is guided by the market and technology, and has made steady progress, achieved steady development, and has continuously expanded its scale. Through cooperation with foreign brands, it has opened up an international vision.