UPM's basic businesses include fiber and biomass-based businesses, recyclable raw materials and products. UPM's business covers six separate areas: energy, pulp, forestry and sawn wood, paper, labels and plywood.

UPM uses fiber and forest biomass in its current products, with the aim of creating new development opportunities based on the continuous development and innovation of the products. UPM provides flexible and sustainable products and solutions to its global customers.

Biofore is an emerging industry category founded by UPM Huichuan, which depicts the company's future development direction. “Bio” represents future development direction, sustainable solutions and good environmental performance. "Fore" means forestry and companies are leading in development. Innovation, focus and sustainable operations are the driving force behind our success as The BioforeCompany. Corporate responsibility is an integral part of UPM's operation process. Competent employees, future development-oriented R&D and good environmental performance are crucial to the long-term success of the company.
UPM Group, which has a century-old history, is one of the world's leading forest industry enterprises.

Since investing in China in 1998, UPM Huichuan's business in China has developed rapidly, with a cumulative investment of more than US$2 billion. It has successively built production enterprises including paper mills and self-adhesive label factories in Changshu Economic Development Zone, Jiangsu, and has an Asian R&D center.

UPM Huichuan (China) Co., Ltd. is Finland's largest single investment project in China and one of the largest manufacturers of all-chemical wood pulp offset paper and copy paper in China. Its products include printing paper, office paper, special paper and labels. The annual production capacity of materials reaches 1.4 million tons. UPM Label (Changshu) Co., Ltd. produces conventional label materials and provides a wide range of solutions for customers in China and Asia-Pacific. UPM Asia R&D Center is committed to promoting research on local pulp and paper raw materials, and provides support for production and customer service in China and Asia Pacific. UPM Visa sawwood and plywood have been widely used in major projects and civil buildings since entering the Chinese market, winning good market performance. In addition, the China Pulp Business Department established in 2011 provides sustainable and competitive pulp products to the Chinese market.

UPM Group has always adhered to the principle of sustainable development and continuously improved its economic, social and environmental performance. While vigorously investing in first-class equipment, the Group has adopted advanced management and environmental protection practices in its business in China. Thanks to these measures, with consistent and good environmental protection performance, UPM Huichuan (China) Co., Ltd. was awarded the title of "National Environmentally Friendly Enterprise" by the State Environmental Protection Administration in 2005. In 2008, it became the first copy paper manufacturer to hold China's environmental mark. In addition, UPM Huichuan has also devoted himself to local social and economic development by promoting research and enterprise cooperation, donating funds to support education, and supporting public welfare. Since entering China, the Group has been elected as the "Best Employer" in China in 2012, 2013, 2014 and 2016 with its long-term equal management and respect for talented corporate culture.