Founded in August 2002, ICa Auto is a well-known social network interactive media for China Automobile and has a larger car-themed community in the world. Aika Auto has attracted more than 26 million precise car active users, with an average daily viewing volume of more than 227 million, more than 2,500 open interactive communication platforms, and more than 60,000 offline activities throughout the year. Nearly 50% of car friends in the country joined. , business covers 437 cities across the country.

At the beginning of the establishment of Aika Auto, it insisted on taking users as the core, and provided users with full life cycle services such as looking, choosing, buying, using and selling cars on the basis of constantly exploring and meeting their needs, and was committed to creating a The car platform that allows users to "Live-in" makes the car-loving life of Chinese people simple and happy.

Aika Auto’s products adhere to the direction of imagery, socialization, localization and mobility. The entire product line is based on user experience and conducts research and development and innovation, allowing customers to obtain timely information services in a simple way.

Imagery: Comprehensive visualization of content, greatly improving the user's visual experience in the form of "car picture + video" and disseminating content information more intuitively.

Socialization: Traditional communities and community products are constantly being improved to promote social platform marketing. At the same time, we create innovative community products and establish a KOL incubation base in the automotive field.

Localization: It has covered 437 urban areas and more than 2,000 automobile industry dealers. According to precise IP positioning, the entire process of car selection, car purchase and car life are closely connected with the local atmosphere, satisfying users' real demand.

Mobile: The mobile terminal continues to research and innovate, the user experience continues to improve, and the access to information is increasing, and the mobile layout of the Aika Automobile ecosystem is gradually improved.