Heilongjiang Wumi Changxiang Agricultural Technology Development Co., Ltd. (formerly known as Wuchang Yupin Xiang Rice Industry Co., Ltd.) was established in 2011. The company is located on the border between Zhang Guangcai Ridge and Songnen Plain, which is known as the "Rice Kingdom". Wuchang City, Heilongjiang Province.

The company was officially listed on the New Third Board on November 26, 2015, and held a bell ringing ceremony in Beijing on December 31 of the same year.

The company covers an area of ​​30,000 square meters and has a construction area of ​​19,000 square meters. The registered capital is RMB 28 million, fixed assets are more than RMB 50 million, annual production capacity is RMB 30,000 tons, and annual output value is RMB 230 million. The company has an advanced domestic precision rice processing production line, and the product quality has reached international standards.

The company passed the Heilongjiang Province Organic Agricultural Products Quality Certification in December 2012 and passed the National Green Food Certification in September 2014. In February 2016, he obtained the special mark certificate for Wuchang Rice Geographic Indication Protection Products.

After five years of development, production and operation, the company has steadily improved. The company has a strong sales team and advanced business philosophy. It adopts the O2O sales model. The company has direct operations on Taobao, Tmall, JD.com, No. 1 store and other network platforms. The company's main brands include "Wumi Changxiang, Diwu Avenue, Yugu Zhenji", etc. The products are sold to Beijing, Tianjin, Kunming, Chengdu, Shenzhen, Shanghai, Hefei, Wenzhou, Qingdao and other cities, with sales networks all over the world. National.

The company adheres to the principle of "reputation first, quality first, and customer satisfaction" and provides safe, healthy and nutritious products as its mission. "To make profits for those who till farm and benefit those who eat" is the company's value.