"Wind Tour" is a new domestic outdoor brand with a broad consumer market and a stable consumer group. "Wind Tour" travels with the wind, enjoying life freely like the wind, yearning for comfort and pursuit Health is the original intention and hope for brand creation. Weidirui incorporates the unique interpretation of craftsmanship and unique qualities to create grand and extraordinary qualities, and devotes itself to achieving the dreams of hikers.

After graduating from university, the founder of "Wind Tour" likes to take time out of work and travel around the world. As a new hiker, the founder found that the price of outdoor equipment is astonishingly expensive, such as clothing, backpacks, mats, sleeping bags, tents and other equipment and materials, which is shocking. The founder therefore came up with an idea: to create a domestic outdoor brand with high cost performance.

Therefore, the outdoor brand "Vidirui" was established in 2006, which contains all the efforts and energy of the founder. The founder is determined to create a cost-effective brand, carry forward the unique value of the brand, and starts a difficult road to brand exploration. "Vidirui" aims to build a local characteristic outdoor brand, fully integrate and optimize resources, strive to independently create and design, and create brand influence.

"Vidirui" adheres to the slogan of "hiking, exploring, and nature" and advocates the new concept of life of "close to nature and relaxing the body and mind". In modern society, work pressure is high and competition is fierce. Urban white-collar workers are operating in high-intensity and high-tempo work. For physical and mental health, they need to take time to relieve the pressure of work, relax the tension, and drive away the fatigue of the body.