Shenzhen Weijia Electric Co., Ltd., founded in Germany in 1955, started with the production of electric hair care products and has now become a strong manufacturer in the small home appliance industry.

As a family-owned manufacturing enterprise, Weijia was founded in Eisen, Germany. The production process of small household appliances dominated by Weijia brand dates back to the 1950s. To this day, Weijia's headquarters remains in Eisen, Germany, and its products are widely sold in major German shopping malls and online.

In 1987, with the establishment of the Hong Kong Far East Company and production line, Weijia became one of the first European small household appliance manufacturers in Hong Kong. In 1988, the production lines were moved to mainland China and had a rich business in the related small household appliance industry in China. Connection and experience.

Reform, novel colors and designs lead fashion. Over the years, Weijia's product range has expanded significantly, including kitchen appliances such as coffee machines, electric kettles and personal care products such as hair dryers and hair salon styling series.

60s

WIK is a leading manufacturer of the home appliance industry in Europe. WIK's products have a market share of up to 50% in some countries; in Germany, WIK's brand products are distributed to various home appliance wholesalers, professional electronic stores and department stores. After several years of steady development of the Far East company in Hong Kong, it established Weijia Electric Co., Ltd. in mainland China in 1988 and moved its production line from Hong Kong to China.

70s

During this period, WIK's products have developed a series of products widely: such as kitchen appliances, water purifiers, and power tools. All of these products contain advanced technology and outstanding design. WIK Far East Company is an important linkage role in maintaining the group. The successful development factor of China Weijia Factory in Bao'an is mainly because its team supports it in Hong Kong with professional methods, high efficiency and specialized technology. At present, Far East is mainly responsible for the sales of OEM products, China Weijia's import and export business and financial affairs.

80s

WIK often takes care of the welfare of employees, and the primary condition is to provide a healthy working atmosphere. The slight churn rate of each company is enough to prove this wise approach. WIK often employs outstanding college students from all over the world. WIK continues to expand its expertise, including new products, and to promote the company's development, it will use very experienced international experts to get technical support.

90s

Thanks to the friendly international contact, WIK has achieved the development direction and positioning of the product market, and thus consolidated its market position. Today, WIK has more than 4,000 employees in Germany, Spain, Hong Kong and mainland China. WIK is a young and growing company that constantly develops new products to meet challenges.

today

WIK employs technical experts from all over the world and promotes young engineers and trains outstanding college graduates to continuously complement the needs of company development, product development, and technology improvement. WIK is a family-run enterprise, now solely owned by Mrs. Erika Doern and Mr. Klaus Doern, the CEO of the Group, Mr. Helmut Rumler is the chairman of Far East and Mr. Stefan Roll is the Far East. General manager. There are already plans to gradually transfer the industry to the president's son Mr. Christoph Doern. When the time comes, he will start to manage the company's business.

WIK Germany has established a complete network of retail counters in department stores in more than 80 large and medium-sized cities in China. Its exquisite terminal image is an important part of the corporate development strategy. Many government and enterprise groups and international star hotel rooms, using our fast electric kettle and hair dryer is a complete recognition of the world-class quality of our products, and it also makes "Wijia WIK" a golden diamond brand that shines forever in the hearts of customers.