The Chinese designer brand WECOUTURE is a high-end custom-made product, founded in Shanghai in 2008 by designers Jiang Jia and Wang Dequan.

The two designers graduated from the School of Clothing Art Design, Donghua University in Shanghai in 2003. Derek Wang has a very high sensitivity and insight into beauty, and uses an almost picky way to construct colors and design forms that express women's emotions. He is good at using tulle and pleats, showing the unique delicateness and softness of women in details. Because his works contain gentle and beautiful design styles, they are highly respected in the industry. In August 2018, he was invited to design wedding dresses and dinner dresses for Zhang Xinyu's wedding. Demi Jiong appreciates neat tailoring and pure beauty. She is good at expressing art nouveau women's style with geometric style and architectural sense through lines and silhouettes. Through design works, the charming personality traits of modern women are presented. Her designs were favored by many celebrities. In September 2018, she was invited to design wedding dresses and dinner dresses for the weddings of Yang Shuo and Wang Liwen.

The WECOUTURE brand is divided into three series: COUTURE, BRIDAL and COCKTAIL. It combines feminine fabrics, three-dimensional contour curves with folds full of powerful architectural sense. The translucent material and the layered structural design are both collide and harmonious, and then integrated into the top level. Luxurious hand-made embroidery has become a significant symbol of the brand's style. All Chinese clothing materials are from first-line suppliers in Europe. They use excellent fabrics and ingenious handicrafts to present people with perfect luxury vision, which is heart-pounding. "We hope every woman can find beauty and confidence here." This is the original design intention of WECOUTURE designers. The ingenious design that combines beauty and personality has also made WECOUTURE favored by many female celebrities. Li Bingbing, Lin Chi-ling, Sammi Cheng, Yang Mi, Tang Yan, Liu Yifei, Angelababy, Jolin Tsai, etc. have also become loyal fans of the brand. At the same time, we maintain close cooperative relationships with first-tier fashion magazines and media such as "BAZAAR", "VOGUE", and "ELLE". I believe it is also a high-end customized brand for ladies who are looking for self-confidence and believe in beauty.

At present, WECOUTURE high-end customization has opened stores in six cities: Shanghai, Beijing, Guangzhou, Shenzhen, Chongqing, Fuzhou and 6 cities.