Fast Fashion (Guangzhou) Co., Ltd., UR, the top ten fast fashion brands, originated from France, a clothing chain retail brand under UR LIMITED, a leader in fashion trends, specializing in brand concepts of clothing, leather goods, shoes, underwear and accessories. shop

URBAN REVIVO (UR for short) - a fast luxury fashion brand. UR takes "sensual pleasure and fun fashion" as its brand concept, breaks through the traditional fast fashion thinking and creates a "light luxury fast fashion" brand positioning. UR has fashion-forward product design capabilities and balances quality with value, providing global consumers with comfortable and luxurious, innovative and intelligent shopping experiences. UR is the creator of fashion value and an innovator of the fashion industry. UR proposes the brand proposition of "PLAY FASHION" and shares interesting, fresh and cross-field new contemporary fashion ideas with consumers. Let everyone create their own fashion style.

UR was founded in 2006 and takes Kuai Lu Fashion DNA as its core operation and management. After 10 years of growth, it has opened more than 160 stores in China and overseas. UR has launched the brand group strategy, gradually launched the group's sub-brands and expanded the international fashion landscape, taking Singapore as the basis to enter overseas markets such as the United Kingdom, the United States, France, and Japan, and promote the internationalization process of brand. UR will maintain growth at a rate of 60-100 stores per year. It is estimated that the number of domestic and foreign stores will exceed 400 in 2020, with a business scale of over 10 billion. In the future, UR will tirelessly provide global consumers with fast fashion experiences and create an international UR fashion empire.

UR is to make the essence of fashion to the extreme. UR calls all this FASHION 0℃, which means a fashion experience that always maintains a freshness in zero degrees.