UCC Sports Bicycle was born in Taiwan and is a company with a history of manufacturing sports-level high and mid-range bicycles for more than 30 years. In the past development process, UCC has integrated the dual advantages of international leading scientific and technological resources and local manufacturing processes, and has established a good reputation in the industry with excellent product quality. Its products are sold worldwide. In 2008, UCC was officially sold in mainland China.

In 2014, UCC launched a new brand positioning, focusing on the "sports bicycle" category and focusing on providing sports bicycle riding solutions. By releasing a new series of products, systematically launching annual brand communication activities, deepening accessories brand cooperation and other measures, gradually completing the system construction of brand building, scientific and technological research and development, channel layout, and steadily entering the ranks of well-known brands. UCC, which has experienced fierce market competition, has built a strong core competitiveness: in terms of production and manufacturing, it uses international leading quality as the core driving force for corporate development, and gathers corporate DNA that focuses on quality; in terms of design innovation, it introduces a European designer team. , integrate international advanced trends and in-depth insights into the Chinese market; in terms of quality assurance, it continuously innovates manufacturing processes and closely links with world spare parts brands.

UCC takes "free riding" as the brand mission keyword, relying on professional configuration and quality to create a leading sports bicycle product; build a service guarantee system covering the entire process of product purchase and use, provide cycling solutions, and support UCC consumers to do their best. Free riding fun.

As a well-known sports bicycle brand, UCC closely links cycling with physical and mental health, low-carbon environmental protection concepts and fashion trends, making cycling a positive and healthy lifestyle. The brand slogan of "departing immediately" fully reflects the cycling sport propositions and further demonstrates the strong brand ambitions. In the process of redefining sports bicycles, UCC has the mission of becoming a guide to the cycling lifestyle and has created a new pattern in the cycling industry.