In the summer of 1988, Mr. Shu Chongwan, who was in his early thirties, started his entrepreneurial career with an engineer. Without the support of a large consortium, he realized that if he wanted to survive in this highly competitive computer information industry, he had to take a unique path. After the difficulties and tests in the early stages of development, we finally achieved steady and leapfrog growth. To this day, Chuangjian Information has become a multinational enterprise with multiple foreign subsidiaries and more than 2,200 employees worldwide.

Investing a lot of R&D funds and manpower, Chuangjian has established a complete product line, with its main products including various memory, digital memory cards, USB mobile disks, portable hard disk products, multimedia products, drawing cards and other peripheral products, with more than 2,000 types. The product can support all electronic products required. A small number of diverse niche markets, coupled with the successful establishment of the high-quality image of its own brand "Transcend", Chuangjian has effectively accumulated more than 5,000 loyal customers around the world, and can take into account high profits and high growth, making Chuangjian the only one in Taiwan. Special memory card manufacturer and ranks among the top three in the world.

In order to expand the international market, Mr. Shu Chongwan founded his first overseas subsidiary in Los Angeles, USA in 1990 as a base for expanding the American market. Afterwards, Chuangjian established subsidiaries in Hamburg, Germany (1992), Rotterdam, Netherlands (1996), Tokyo, Japan (1997), Hong Kong (2000), and marketing in Beijing, China (2000), Shanghai (2001) and major cities in China, and one after another. The stronghold and closely cooperated with distribution partners from all over the country to establish a dense marketing network, with product marketing of more than 100 countries. In order to be closer to the consumer, Chuangjian has opened 5 Chuangjian product stores across the province, directly providing consumers with diverse choices, real-time product consultation and quick return and exchange services. In the future, it will continue to build stores across the country, and 2,000 The establishment of the Chuangjian online shopping website further extends the Chuangjian channel structure, and the Transcend brand is more deeply rooted in people's hearts.

The key to successful mastering creativity is perfect management, and excellent talents are the greatest motivation for creativity to move forward. Chuangjian has always regarded talent as the company's most valuable asset and is willing to provide the best environment for all employees to achieve their maximum potential. In addition to hardware facilities and welfare policies, Chuangjian attaches more importance to the cultivation and growth of talents. Here, everyone has the opportunity to obtain complete education and training, fulfilling lifelong learning, flexible job rotation and rich overseas experience. This value of growing together with the company has been deeply rooted in the hearts of every creative person and has been condensed into an irreplaceable "creative culture".

Continuous innovation and self-transcendence are the eternal goal of innovation. Through the explanations of the following chapters, you will have a complete understanding of the development history of creativity, and I believe that you can have a deeper understanding of the uniqueness of creativity.

Business philosophy:

Under the spirit of innovation and self-transcendence, Chuangjian Information has developed four interlocking business philosophy: quality first; high-quality service; effective operation; comprehensive win-win.

"Quality first" - Only high quality can create value. Since its establishment, Chuangjian has claimed to be a high-quality company. Starting from hiring professional R&D personnel, Chuangjian has made the strictest control of every production link. In addition to producing high-quality products, Chuangjian requires all employees to establish a concept of quality in their daily operations and processes, rationalize and institutionalize them, and naturally integrate them into life. Because of this, in 1997, Chuangjian Information became the first professional memory card manufacturer in the country to pass ISO9001 international product guarantee certification, and its leading brand status has been further established.

"Quality Service" - Chuangjian is a customer-oriented company. How to meet customer needs is our goal of continuous improvement. After providing high-quality products and complete solutions, we must quickly respond to customers' technical and application problems and further assist customers in reducing their operating risks. This is the spirit of high-quality service. With fierce competition in the overall computer information industry, companies engaged in hardware manufacturing generally face a decline in profits due to standardization. At this time, only good services can create added value and gain a place in this industrial environment.

"Effective Management" - Effective Management is the core of innovative business philosophy and is also the concept pioneered by Mr. Shu Chongwan. Its significance is: If the company cannot lead employees to continuously explore new situations in good times, and cannot get out of the predicament when adversity comes, then the company's "sustainable operation" is just a slogan. Responsible companies should be able to continuously create value. If the company can no longer operate effectively, and when the surplus continues to decline and even losses are coming, barely operating under the slogan of "sustainable business", it is a negative manifestation of employees and society, and is by no means a responsible way of operating.

"Comprehensive win-win" - In the industrial division of labor system, upstream suppliers provide production needs, downstream customers purchase products and services, and many peers in parallel. For Chuangjian, upstream and downstream manufacturers and companies are not just simple supply and demand relationships, but a partnership between a community of life. Being able to grow together and share profits together is the way for enterprise development. And the relationship with peers is not just a competitor. For the common interests and development of the industry, we should also support each other, support each other, and encourage the company's progress and prosperity under the conditions of healthy competition. And for all employees in the company, it is not simply a labor-management relationship. While looking forward to the contribution of colleagues, the company should also provide a good working environment and living conditions, and provide opportunities for learning and development. In short, Creative and manufacturers, customers, peers and employees all hope to create win-win results, which is the meaning of "comprehensive win-win".