TITUS was a very talented Roman monarch in the first century AD. Solvil is the abbreviation of a village called Sonvilier in the Jura district of Switzerland. There is a factory that manufactures watch parts. The Swiss watch brand Tiedashi is a combination of the names Solvil and Titus. Over the years, Tiedashi's international reputation has been increasing day by day. The reputation this brand enjoys today is not only due to the creative talent of its founder, but also the high-quality watch parts are also indelible.
Titus was a very talented Roman monarch in the first century AD. Solvil is the abbreviation of a village called Sonvilier in the Jura district of Switzerland, where there is a factory for making watch parts. The Swiss watch brand Tiedashi is a combination of the names Solvil and Titus. Over the years, Tiedashi's international reputation has been increasing day by day. The reputation this brand enjoys today is not only due to the creative talent of its founder, but also the high-quality watch parts are also indelible. Paul Ditisheim (1868ndash;1945), a famous watchmaker and designer, was a prominent figure in the Swiss watch industry at that time.
In 1887, when Dieson named one of the watches he created Titan, the SolviletTitus was born. Paul Dison is particularly keen on developing observatory watches. The timepieces he created set the most accurate timekeeping records in a number of internationally authoritative tests at Kew-Teddington, England and the Royal Observatory in Neuchatel, Switzerland. , there are many types of products: from nautical watches to observatory watches that use hours to automatically display sunrise and sunset times every day, from perpetual calendar watches to watches that ring bells and sound alarms, and a variety of complex functions Timepiece. These finished products are sold on the market under about 30 different brands, which is enough to prove Paul Dison's incredible creativity, superb technology and courage to explore.
In 1930, Paul Dison handed over the brand Tiedas to Paul Vogel. Vogel believes that the way to operate watches is to expand the watch market and establish an international distribution network. As the market demand for expensive watches was gradually replaced by more popular watches at that time, coupled with the booming development of the Swiss watch industry after World War II, Tiedish's business also expanded. These transformations have had a revolutionary impact on the watch manufacturing industry, and the business methods of watches are also more enterprising.
Between 1950 and 1970, the global watch market grew rapidly. In 1963, Societedes Garde-Temps S.A. was officially established, and Tiedas became one of the members of this important organization. The emerging watch market emerged with geographical, social and economic factors; by the 1970s, Tiedas watches also began to enter the Asian market.
Since 1988, Titanshi watches have been the first to quote the performing star Anita Mui as its brand spokesperson, and have filmed a series of heartwarming love TV commercials with the old Shanghai story background to promote its nostalgic watch series and build a romantic brand. Image. After the advertisement was broadcast, the watches worn by the protagonist in the advertisement were once rushed to buy, which won the promotional effect. Since then, a series of "Eternal" TV advertisements performed by Emperor superstars such as Wang Jie, Chow Yun-fat, Andy Lau and international football star Ryan Giggs not only established the romantic brand image of Tiedashi, but also became the Hong Kong advertising industry. a classic work. These heroic and moving stories, combined with the elegant and exquisite watch design, gradually pushed the watch brand Tiedashi to its peak. Even today, the two classic quotes in the advertisement "I don't care about eternity, I only care about my past possession" are still talked about. After its success in Hong Kong, Titanshi immediately expanded its watch sales and marketing activities in Singapore, Malaysia, Thailand, Taiwan and China. Since then, Titanes has also become popular in Southeast Asia.
Today, with the changes in the social environment and the independent personality and thoughts of modern people, the iron-driven brand image has also been appropriately fine-tuned, a series of advertising campaigns with the theme of "Time is by me". The message conveyed is still inseparable from the word "love", but the level of involvement is wider than before. While enjoying love, the expression of family affection, friendship and personal inner feelings is equally important. The design of the Tiedashi watch is also full of fashion elements, catering to the taste requirements of young people. From "everyday forever" to "time by me", time is still a sign of "love and romance".