Tianyimei was registered and established in Hong Kong in 2013 and was co-founded by founder Chen Rufeng and Chen Ru. The original intention of the brand was derived from an experience of participating in the Hong Kong exhibition. At a Hong Kong Global Underwear Exhibition in 2013, the founder Chen Rufeng and his brothers found themselves on behalf of each other. The supply price of a certain underwear produced by the industry was less than 20 yuan, but the price was as high as HK$500. Such a huge price gap brought a huge impact on their hearts, so they resolutely decided to create a personal brand and use high quality. The ultimate cost-effective positioning allows more women to wear healthy and comfortable underwear.

Headquartered in Vanke Building, Nancheng, Dongguan, it has an independent foreign trade factory and an underwear brand integrating design, research and development, production and sales. To date, it has independently developed several innovative series of products: nude-sensing bras, yoga series, and body shapewear, home clothing series, underwear, chest pads, socks, sportswear, laundry bags, base warm clothing, and four bedside The sets and products are constantly updated.

Tianyimei’s original “new marketing and new retail” business model has opened up a new blue ocean of its own in the underwear Red Ocean market. Since July 11, 2018, Tianyimei’s first store was born, in just one year, The stores have expanded to more than 300; they have radiated to 17 provinces and cities, as far as Xinjiang and Northeastern provinces.