Tianfu Tea
Tianfu Tea
Tianfu is a professional tea company founded by Mr. Li Ruihe in mainland China in 1993. Tianfu Tea has cultivated more than ten years of cold and heat in mainland China and has become a comprehensive tea brand integrating tea processing, sales, scientific research, culture and tourism.
In terms of marketing model, the company adopts a multi-brand strategy, including [Tianfu], [Tianfu Tianxin], [Ankeli], [Tianxi], and [Cow Spot] to occupy all the details of the traditional Chinese tea product market in China. Sub-market. [Tianfu] brand strives to provide consumers with a tailor-made shopping experience and enjoys a high brand awareness among consumers; [Tianfu Tianxin] and [Enke Li] mainly sell products through large comprehensive supermarkets; [Tianxi] ]Sell products through e-commerce platforms in order to provide more consumer purchasing convenience; [Cowherding Spot] mainly targets young people and provides instant tea drink products.
In terms of product combination strategy, the company mainly operates traditional Chinese tea products, integrates China's tea resources, and develops more than 1,800 Tianfu series products, including oolong tea, green tea, black tea, Pu'er tea, flower tea, White tea and other packaging tea, tea bags, as well as tea food, tea sets, tea art supplies, fragrance and other series.
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