
The core origin of the brand

The core origin of the brand
Fujian Xinzhiyuan Bioproducts Co., Ltd. was founded in 1999 and is headquartered in Fuzhou, the capital of Fujian Province. After more than 20 years of development, the company has developed into a collection of bee industry technology, bee product processing, health product research and development and supply. A modern quasi-group company integrating chain management, brand management, network technology and cross-border e-commerce, financial management and industrial investment.
At present, the company has its own brand series of pure natural bee products, bee product products, bee products and other private brands, bee products, bee products, bee products, Product derivatives, tea, flower and fruit tea, herbal tremella and other natural and healthy nutritional products and other green bioengineering products. The products cover most offline supermarkets in China with excellent quality (such as Walmart, RT-Mart, Yonghui, CR Vanguard, Jiajiayue, etc.), as well as traditional online sales platforms (such as Tmall, Taobao, and JD.com , Pinduoduo, Vipshop, etc.), and vigorously develop new retail businesses such as community, community group buying, live broadcasts (such as Yunji, Pupu, Meituan, Douyin, etc.) and are deeply favored by consumers.
The company has strong scientific and technological strength, has long-term cooperation with many universities and research institutes at home and abroad, and has established a Xinzhiyuan expert workstation and research and innovation center on the main campus of Fuzhou University, providing solid support for the company's product quality and technological innovation. basics and services. Xinzhiyuan has been awarded the honorary titles of "National Leading Enterprise in Bee Products Industry" and "Leading Enterprise in Science and Technology Little Giant" by the Fujian Provincial People's Government, Fujian Provincial Administration for Industry and Commerce, China Bee Products Association, and Fujian Provincial Department of Science and Technology.
Looking to the future, New Source people will shoulder the corporate mission of "serving the country with industry, helping the world with all the best, and striving for human health". They are committed to building national brands, improving technological content, and developing high-end natural health products, as the New Source The company strives to build a "growing a globally outstanding health industry enterprise".
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