Tianrun Dairy is a listed company controlled by the 12th Division of the Corps. It is a dairy mobilization center of the Northwest Region (Corps) of the National Economic Mobilization Office and a key leading enterprise in the national agricultural industrialization. It is a key leading enterprise in the national agricultural industrialization and a high-tech enterprise. It integrates forage planting, dairy breeding, dairy production, scientific research and development, and marketing. It was listed on the main board of the Shanghai Stock Exchange in November 2013.

The company focuses on building a strong urban market system, adheres to the strategy of combining modernity and tradition, uses products to layout market channels, establishes e-commerce platforms, innovates marketing models, and achieves full coverage of county-level markets in Xinjiang, and reaches market share in Xinjiang. 40%, the company established a market development strategy of "using Xinjiang resources and building a national market", and has successively established a market network system in 31 provinces and cities in mainland China, including Beijing, Shanghai, Guangdong, etc., and the sales volume in the mainland market accounted for 40% of the company's total sales. At present, the daily sales volume of products exceeds more than 500 tons, making it a company with a large sales volume of liquid milk in Xinjiang.

The company takes original innovation as the main body and adheres to the principle of differentiation. It has established a product development idea of ​​leading low temperature, strengthening room temperature, and breaking through milk drinks. It focuses on fermented milk and functional dairy products, increasing varieties, improving quality, creating brands, and expanding markets. . Milk beer products are patents independently developed by enterprises. The colostrum standard has been upgraded to a national standard, forming a series of products such as pure milk, milk drinks, and specialty yogurt, with more than 90 varieties, optimized product structure and led the Xinjiang dairy industry. Development direction.