Since its birth in 1965, Technics has been pursuing and achieving many "world firsts", providing the world with attractive innovative audio products. The dynamic Technics team will spare no effort to improve, surpassing previous achievements, and strive to provide audio products that demonstrate the artist’s intentions as much as possible.

The company has invested a lot of research resources in Technics and developed a number of technologies, such as direct drive turntables, linear phase speakers and amplifier cross-distortion reduction functions. These technologies have helped to establish a new era and gained appreciation for the brand. Even after Technics temporarily exited the market, its core DNA was inherited by other products such as DVDs and Blu-ray players.

In the company's view, technology is just a means to provide a high-quality music experience. New Technics products are designed to demonstrate how far the technology can push the limits of sound quality. The introduction of new technology allows companies to solve noise and distortion problems, which allows us to deliver higher resolution signals to speakers, allowing speakers to reproduce as close as possible to the same sound that the artist performs for you in the room.

This aspect is further enhanced by the Technics coaxial speaker concept that narrows the focus of sound. To meet the new requirements of high-resolution audio, new technologies such as signal processing that optimizes sound signal-to-speaker characteristics will also be continuously developed. Technics will continue to develop innovative audio technologies to provide music lovers with a heart-touching music experience.

The company will design lasting products that not only enhance the listening environment for music lovers, but also remain true to the traditional Technics design image. The new Technics products have timeless designs, faithful to the neat and stylish lines of traditional Technics products, and also use high-quality acoustic technology. The combination of high-end materials, precise structure, professional craftsmanship and dignified colors and textures together form the more attractive part of the listening environment for music lovers.

Technics’ new product is designed with two key design concepts at its core, first of which is a design that resonates with the hearts of music lovers. This is not only an electrical device, but also an essential element of a complete listening experience, and a product that music lovers can proudly own and display at home. The second is a design that is faithful to Technics' traditional identity without any superficial elements. The product is designed accurately and contains only the necessary elements to achieve the required high performance.

The enthusiasm and details of creating Technics products are not limited to technological innovation. In terms of design, passion is retained by focusing on carefully designed body construction to complement and enhance internal technology. Even elements of subtle units use advanced components such as unobtrusive buttons. However, the past also collides with the present passion, bringing a similar emotion through the switch and the volume level that pops up when listening to music.

In addition, the solemn colors and shapes of the equipment will surely create a respectable atmosphere where it is placed. Technics has a pride in diversity tradition, and the company has used it to build a new form of design recognition, hoping it will be equally loved over the years.