Taishan Enterprise has established the Yiyu Oil Factory in 1950 by Zhan Yuzhu's four brothers in the company. It has been deeply engaged in the local area for 60 years and has developed from a food manufacturing industry to a group company that operates diversified across the Taiwan Strait. The key success factor is to be able to adapt to the trend of the times, grasp the pulse of the life form of the people of Taiwan, and to uphold the business philosophy of "trust, down-to-earth", "active innovation" and "team vitality", we have the courage to change and create the sustainable development of Taishan Enterprise. Create a new pattern.

Oil and grease factory establishment

Starting from oil and fat, from carrying soybean raw materials in ox carts to directly transporting them into the factory by railways, the development trajectory of Taishan oil and fat is enough to witness the history of Taiwan's oil and fat industry. In 1974, the Tianzhong Oil and Fresh Factory was completed and became the base camp of Taishan oil and grease business. The time-honored Taishan salad oil is still standing in the market and is still careful to polish this sign. The large cylindrical warehouse nearly 20 floors high in the factory has been Become a landmark in the field.

Turning to the food and beverage field

From exporting canned food to the domestic food and beverage market, it is a great watershed in Taishan's business strategy and an extremely successful turning point. Under the concept and strategy of "modernizing traditional Chinese food", the launch of Taishan Fairy Grass Honey, Taishan Eight Treasure Porridge, and Taishan Peanut Soup has opened up a market for Taishan, and has also outlined it for Taishan to become "real presenting natural health" The business outline of the food maker.

Cross three industries and diversified business

After the industry is stable, it will extend its tentacles outward and diversify its operations, from oil, feed to food and beverage, to the three industries of manufacturing, circulation and retail. The stable roots of Mount Tai began to flourish and grow upward.

Supreme Honor

With the consistent goal of "quality", we have become a company that has won numerous awards in the food industry in Taiwan and is currently the only food manufacturing industry that has won the "National Quality Award". From excellent to excellent, constantly challenging oneself, from manufacturing to R&D, continuous quality recognition is to give consumers the greatest security and satisfaction guarantee.

Rooted in Taiwan, looking at the mainland

The Zhangzhou factory in mainland China was put into use, and Mount Tai officially crossed the Taiwan Strait, embracing the arrival of a new era of Chinese people. Invest in FamilyMart convenience store and become the largest shareholder of FamilyMart in Taiwan. It has entered the refrigeration field for the first time, increasing the breadth of beverages and snacks, and achieving a strong and stable vision and vision of China.

Generations alternate, transformation into growth

In line with the changes of the times and market needs, reform and restructuring are necessary. In 2007, Zhan Yuelin officially took over the leadership baton and "reorganized and abolished investments with poor performance, investing resources in places where benefits can be created". Under this strategy, he consolidated the retail and circulation business and actively opened up new business bodies. , and launched the healthy-branded phytol products, and entered the biotechnical food, the Yufeng brand entered the live tea market, operated the Xiancao South Road leisure dessert store, and entered the dim sum chain market.

Reorganize the group's territory, establish an efficient business team, stabilize the business and turn losses into profits, and actively explore new areas to lay a stronger foundation for the sustainable development of enterprises.