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SURE

SURE

Ishizaki Shuer (Guangzhou) Technology Co., Ltd.
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Brand Introduction

Ishizaki Hideo (Guangzhou) Technology Co., Ltd. is a Sino-foreign joint venture established in China by Japan Ishizaki Electrical Machinery Co., Ltd. and was established in Guangzhou, China on May 21, 2018.

The brand "SURE Ishizaki Hideo" was founded by Ishizaki Electrical Manufacturing Co., Ltd. in Tokyo in 1928. It has been focusing on the research and development of electric heating products for more than 90 years, mainly developing industrial electric heating products. With the changes in market demand and the expansion of corporate scale, its subsidiaries have gradually turned to household electric heating products and launched induction cookers, electric irons, bread machines and other products.

In 1928, Ishizaki Electrical Production Institute was established in Tokyo, Japan. Upholding the desire to develop "trusted products", the brand name was officially laid as "SURE". Year after year of life adventurers, in 2018, on the occasion of its 90th anniversary, SURE officially entered China and formulated the Chinese trademark "Shuiro Ishizaki".

Focusing on the perspective of the world, combined with more than 90 years of technological precipitation, we are committed to developing products that meet the personal needs of young people, helping everyone determine their true needs. I hope you will be the protagonist of life and show yourself.

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