SRAM is founded on one’s dream of creating a more fun, more effective and faster bicycle experience. Today, SRAM is a global team that shares the same passion for improving the riding experience and expanding its riding potential.

SRAM was founded in 1987 based on a single product and introduced the Grip Shift (or Twist shift) shift lever to the road bike market in 1988. In 1991, the technology was suitable for mountain bikes and SRAM developed rapidly. Originally built near SRAM’s current global headquarters for Fulton Market, Grip Shift was designed for road applications, with modifications for triathlon and MTB, which started the company’s largest supplier of bicycle parts in the world. One transformation.

The growth of SRAM

In 1995, the eagerly expanding SRAM introduced the mountain bike rear derailleur, called the ESP, which has a 1:1 pull-wire drive ratio, designed to be more resistant to pull-wire pollution and easier to install. Additionally, the new derailleur is designed to pair with SRAM's ESP Grip Shifters. SRAM is eager to expand through acquisitions and organic product development. By 1997, SRAM acquired German chain and gear manufacturer Sachs. Sachs provides SRAM with a group of experienced metallurgists, engineers, and successful chain and internal gear hub production facilities. SRAM released the XO rear derailleur in 2001.

In 2002, SRAM acquired RockShox, a shock absorber manufacturer. RockShox is one of the well-known brands in the bicycle field and an industry innovator who introduced the front suspension, reshaping mountain bikes for the world. Avid was acquired in the spring of 2004. Avid's popular and proven brake system, especially its hydraulic disc brakes, provides SRAM with more means to compete in the parts market. Later that year, SRAM acquired Truvativ, a maker of cranks, bottom brackets and sprockets. With Truvativ becoming a member of the SRAM family, RAM can sell a complete drivetrain.

Since the launch of Grip Shift in 2006, SRAM has introduced the Force and Rival mechanical 10-speed kit. SRAM launched its RED kit in 2007. SRAM's new road kit is the lighter, fast-speed and adjustable package on the market, and it was quickly adopted by many professionals. In addition, in 2007, SRAM acquired bicycle parts company Zipp. Zipp has expanded its product range from wheels to handlebars, handlebars and seatposts. SRAM acquired the power meter crank maker Quarq in 2011. By 2012, SRAM has incorporated power meters into its RED road groups and will be available for power measurements in each group.

In May 2016, SRAM released 1x12 Eagle drivetrain technology in XX1 and X01 variants. In early 2017, SRAM introduced the 1x12 GX Eagle drivetrain, using nearly the same technology for a lower price. Velotron acquired in 2018 to provide a scientific training experience while setting standards for training dynamometers. In 2019, SRAM released two new wireless electronic mountain bike kits, including the XX1 Eagle AXS and the X01 Eagle AXS.

In February 2021, SRAM announced the acquisition of TIME Sport's full range of road and mountain pedals, anti-slip cleats and related patents. TIME's clip-free pedal system was founded in Neverde, France in 1987 and improves rider ergonomic compliance by designing horizontal and angle floating into the pedals. In April 2021, SRAM launched the SRAM Rival eTap AXS kit.

SRAM acquired Hammerhead, a leading bicycle technology company and Karoo 2 bicycle computer maker, in January 2022. Hammerhead continues to develop innovative bike technology platforms that ensure riders can integrate seamlessly with a wide range of existing hardware and software products and services, including electronic transfer.