SoulSense is a cool&sexy style light luxury brand, which prefers the dark series and is committed to creating a dark cultural platform and a trendy cultural community. SoulSense combines street culture with fashion, and realizes the spiritual core of trendy brands through content + street cultural activities operation, and defines core users as trendy cultural people. SoulSense sells original design clothing through its own APP and e-commerce platform, covering categories such as sweatshirts, T-shirts, sweaters, shirts, pants, accessories, etc.

SoulSense 's design philosophy is to combine street culture with fashion, and interpret the current taste of Chinese urban youth through modern art and elements that Chinese young people like. Core users are defined as trendy cultural people. Therefore, SoulSense attaches importance to exporting brand culture to the core circle of trendy brands. The specific methods include: realizing the spiritual core of trendy brands through content + street cultural activities operation.

SoulSense's current core products are trendy clothing + daily necessities. Similar to the logic of luxury goods, trendy brand users do not only pay for products, but more for symbols. Therefore, SoulSense regards brand building as the core competitive advantage.