A magical life was nurtured on this magical land of Wuzhou, Guangxi. He created China's magical cosmetic miracle. He has made countless reputations, but he is still cautious in walking alone, experiencing storms, and is still persistent in striving for progress. He insisted on the goal of "the flagship bearer of China's cosmetics industry" and forge ahead in the complex and complex market competition. Today, a giant is quietly rising with his unique attitude, taking an important step toward the world's enterprises. This is a banner of China's cosmetics industry - Soft Co., Ltd.

On December 1, 2004, Guangxi Hongri, one of the most growing listed companies in China, was officially renamed Soft Co., Ltd., marking that Soft, a well-known Chinese cosmetics brand, is taking a brand new The attitude is presented to the world, and with its steady and rapid development trend, it shows the powerful charm of a leader in fashion cosmetics. According to the evaluation of authoritative institutions, the intangible assets of the Soft brand have exceeded 2.8 billion yuan.

Over the past 20 years, Soft's rapid development has benefited from the huge space in China's cosmetics market. According to authoritative market data, the per capita consumption in Europe and the United States is around US$30-70, while China only has three US dollars per capita, which shows that China's cosmetics market still contains huge development potential.

In 2003, China's cosmetics market sales exceeded 50 billion yuan, and it is expected that this number will exceed 80 billion yuan in 2010. The huge market space has opened up a broad space for Soft's development. It is precisely this powerful opportunity that over the past 20 years, Soft has established a huge marketing system of more than 30 provinces, more than 2,000 cities, more than 6,000 people, and more than 1,000 dealers across the country. . In just twenty-three days, any of Soft's products can be spread all over China. In an era when the Internet wins and the terminal is king, Soft's carefully constructed sales highway has become its powerful magic weapon for victory. With the help of the huge sales highway, Soft has extended to more than 200 product series with differentiated marketing and rhythm that is closest to consumer needs, and has cultivated seaweed weight loss soaps, anti-hair loss shampoo, face-slimming cleanser, and top ten beauties. Many famous star products such as facial cleanser and negative ion shampoo. These products are not only favored by domestic consumers, but are also exported to Japan, South Korea, Europe and the United States and other countries and regions.

Advanced scientific research and strong production capacity are the basic guarantees for Soft's take-off. In the fierce market competition, Soft insists on backing up scientific research and cooperates with many domestic and foreign scientific research institutes. In scientific research, Soft insists on the path of national cosmetics revitalization and always highlights the advanced concept of combining oriental herbal essence with modern cutting-edge technology. The series of oriental herbal technology products it has developed are not only popular with consumers, but also become a popular product. A classic product that continues to sell. At present, Soft has a production base of nearly 10,000 square meters in Wuzhou, Guangxi, and has introduced cutting-edge international production equipment from the UK and the United States, strictly producing in accordance with ISO9000 standards, strictly ensuring the quality of each product. In 2004, the company spent money to acquire the nearly 260-acre production base project of Tianjian Jiaoyan in Conghua, Guangzhou, and prepared to build it into China's largest cosmetics production base.

Enterprise development cannot be separated from technology and talents. For many years, Soft has been taking talent strategy as a major strategic project, constantly providing employees with opportunities to study in domestic prestigious universities, and by improving the corporate incentive mechanism, it has formed "absorbing, cultivating, retaining and using it." Good" eight-character talent strategy, all of which have continuously optimized Soft's talent structure and formed an efficient team with great cohesion and combat effectiveness.

More than 20 years of glory have created the Softs' resolute character and persistent spirit of progress. Under the guidance of corporate culture of loving enterprises, dedication, integrity, compliance with regulations and contribution, Soft will, under the leadership of Chairman Liang Guojian, seize the huge development opportunities of China's cosmetics industry, fully implement the sustainable development strategy, and let Soft While Fute shines in China, he goes to the world! Soft vows to be the flagship of the Chinese cosmetics industry and the leader in entering the world!

Soft, Kunpeng spreads its wings for 90,000 miles, and the vast sky moves towards new glory!