Founded in 1997, Sover Group is a professional manufacturing group enterprise integrating R&D, experiment, production, marketing and service. With technology as the leader, market-centered and innovation as the driving force, the company has developed more than 300 products in eight series, including luxury massage chairs, car massage mats, and fitness equipment, for the global market. The company's products are exported to Europe, North America, Asia and other parts of the world. In the domestic market, it has also launched direct sales, franchise, TV shopping, online sales and other channels, and has developed mainstream terminal channels such as domestic shopping malls, department stores, and supermarkets.

After more than ten years of development, the company has facilitated the creation of the "Sopher" brand, increased the brand market influence, and promoted domestic and foreign business development. Therefore, the company name and brand name are changed in the same name. In June 2011, the Sover Headquarters Company was officially renamed from the original "Guangzhou Mingjie Electronics Co., Ltd." to "Guangdong Sover Electronics Industrial Co., Ltd.". Soff Group has integrated a series of social resources, market resources and talent resources, and has developed from a manufacturing-focused enterprise to an Asia-bell modern group enterprise with two-way development in manufacturing and marketing. Soff Group now has seven central institutions, including technology R&D center, commodity center, quality center, human resources center, financial center, international marketing center and domestic marketing center. There are more than 1,500 employees, of which senior technical talents account for more than 40% of the total number of employees, realizing a scientific management system of standardized operations, standardized operations and institutionalized management of the enterprise.

The Sover Group has built a complete R&D and manufacturing chain and built a modern product R&D center and quality center. In order to achieve technological innovation and quality upgrade, the company has formed a scientific research team composed of high-tech talents, experienced electronic engineers and mechanical design engineers, jointly established a product laboratory with the National Quality Technology Inspection Center, and has worked with several Italian professionals. The design company has established a long-term cooperative relationship in product appearance design. Ensure the smooth completion of product research and development.!

Soff Group has established a modern production plant of more than 30,000 square meters in the beautiful Huadu District of Guangzhou Huacheng. The company's quality center and commodity center have undertaken the scientific research results of the R&D center and quickly transformed into "high technology, high quality and high efficiency" products quickly create benefits for enterprises. Specializes in the production, manufacturing and inspection of core product technologies. In addition, the company has specially set up material supply factories for Sover hardware products, Sover plastic products, Sover carton products, Sover sponge products, Sover leather products, etc. to provide high-quality material support for the products. At the same time, the company has established long-term and stable material supply relationships with many suppliers, greatly shortening the cycle from R&D, planning, production to product placement, and adapting to the rapidly changing market demand.

Scientific management requires a standardized management system. While practicing management innovation, Sover Group attaches great importance to the establishment of a certification system. At the beginning of its development, the company passed the ISO9000 international quality management system certification in 2002 and actively promoted this management system to run through all aspects of enterprise management. Passed EU CE certification, ROHS certification, and US UL certification; the company's independent brands "Liming" and "Soft" products have always been trusted and loved by consumers at home and abroad.

The market is the starting point and end point of the production and operation activities of enterprises, and establishing and expanding a healthy, stable and harmonious market is the key to enterprise development. At the beginning of the establishment of the company, based on the development of technology brands, it took the lead in establishing an international marketing center, vigorously expanding the international market, and actively promoting the construction of sales channels. The International Marketing Center was established under the Guangzhou International Marketing Department and Sover International (Hong Kong) Industrial Co., Ltd., which opened up the International sales channel, product marketing covers more than 50 countries and regions. The company's internationalization path has been first completed and has entered a track of stable growth.

The rapid economic growth provides an opportunity for the company to enter the domestic market, and Sover Group quickly deploys the domestic market. The company's domestic marketing center integrates market resources, optimizes sales channels, provides sales support, improves sales management and after-sales service system, and has opened several branches since 2007, achieving the strategic development goal of quickly covering the domestic market with products. Among them, Beijing Jinmingjie Electronic Products Co., Ltd. covers Beijing and Bohai Rim Economic Circles, and has a Jinan Branch, Tianjin Branch and Shenyang Branch, forming a model market with the Beijing market and its channels extending to Northeast China, North China, Shandong and other regions. Cross-regional sales market; Shanghai Sover Trading Co., Ltd. is based in the largest city in mainland China and an international financial center. It focuses on the expansion of virtual sales platforms (e-commerce, online sales) and covers the East China market, showing the company's brand and Strength; Guangzhou Sofer Electronics Co., Ltd. covers the forefront of my country's reform and opening up, and mainly opens up a channel expansion model centered on department store joint ventures and supermarket operations, creating favorable conditions for the integration of the domestic and international markets; Xi'an Sofer Fu Electronic Technology Co., Ltd. will become the company's gateway to open up the western market, opening up a road for the company to enter the western market. The company mainly focuses on the Shaanxi, Shanxi, Hubei and Henan markets, and realizes direct stores and distribution franchise operations in the region. expand. At present, the company's brand mainly sells major well-known shopping malls, department stores and supermarkets, such as: "Carrefour", "Guangbai Department Store", "RT-Mart", "Wal-Mart", "Yichu Lotus", "Jizhi Island", "Haoyouduo", etc., and Several "Soft Health Experience Center" direct stores and franchise stores have been built, ranking among the best in the massage equipment industry.

Based on the corporate business philosophy of "spreading health concepts and popularizing health culture", Sover Group has established the corporate purpose of "technology interprets classic health care to enlighten the future", and regards "easily enjoy the future" as the theme of brand promotion, and is committed to "building science and technology." The long-term development goal of the enterprise building a world brand. The company has transformed the rich resources accumulated over the years into its core advantages in its own development, pushing the company into the fast lane of rapid development.