In 1965, the first cashmere sweater was born in Snow Lotus, breaking through the key technology of cashmere combing that was strictly sealed abroad, allowing China to achieve a breakthrough in zero cashmere sweater! With gifts and well-known protection, Snow Lotus has filled many gaps for the cashmere industry of the motherland and has won many awards. After half a century of development and progress, the Xuelian brand has held high the banner of innovation and opened up a new path to break through the bottleneck of industry development!

The "Snow Lotus" brand cashmere products produced by the company are high-end products refined from precious cashmere as raw materials. "Snow Lotus" brand cashmere products are strictly selected, exquisite in technology, novel in style, pure in color, plump suede, smooth in feel, elastic in wear, comfortable in wear, and are very popular among domestic and foreign consumers. At the same time, it is also a gift from our leaders to visit. gift of the head of state. Not only that, our products are best-selling in more than 30 countries and regions, with domestic sales outlets across the country, ranking as the leading brand of similar products in 2003. In 2002, it was awarded the honorary title of "China Famous Brand" by the state, and the company also won the titles of "Beijing Famous Trademark", "Beijing Famous Brand Products" and "National High-quality Wool Knitting Products".

In the past 50 years since its establishment, the company has always been in the leading position in the same industry with its strong technical strength, advanced equipment, strict management, excellent quality and outstanding reputation. The company passed the ISO9001 quality management system certification in 1995; in 1998, the BSLD-95 cashmere joint comb machine independently developed successfully based on its own strength, and won the third prize of the national invention and the gold medal of international patent invention; in 2000, the 863/CIMS demonstration project passed the national Acceptance; at the end of 2002, the networked manufacturing project was established and implemented in the National Science and Technology Commission and the Beijing Municipal Economic Commission. The company has always adhered to the corporate spirit of striving to be first-class, pragmatic and trustworthy, and bravely climbing to the top. In 2003, it was rated as a "Tax Credit A-level Enterprise" by the Beijing Municipal Local Taxation Bureau and was awarded the title of "Trustworthy Enterprise" by the Beijing Industrial and Commercial Bureau.

In 2007, COFCO Group, one of the world's top 500, implemented strategic capital injection into Beijing Xuelian Company. Beijing Xuelian Cashmere became a member of COFCO Group . Xuelian, Great Wall Red Wine, Jindi Chocolate, and Fulinmen edible oil became important brands of COFCO Group's domestic retail business. .

Focusing on the corporate development strategy, Xuelian Company will unswervingly follow the path of scientific and technological innovation, the path of management informatization, and the path of sustainable development. Continuously explore domestic and foreign markets, maintain the best product quality, develop the best new cashmere products, and achieve the goal of "Snow Lotus" brand becoming a world-famous brand.