The Shinur Group is a large enterprise that integrates real estate development, hotels, and international trade, focusing on clothing and furniture operations and manufacturing. At present, the group has a total assets of 4.2 billion yuan and 12,000 employees. It has two industrial parks, Xinur Men's Clothing Industrial Park and the European and American Furniture Industrial Park, and a four-star foreign-related hotel. The production base covers a total area of ​​2 million square meters. On October 15, 2010, Xinur Men's Clothing was successfully listed on the Shenzhen Stock Exchange, becoming the first independent brand clothing company listed in Jiangbei, ranking second in the comprehensive competitiveness of China's clothing industry from 2010 to 2011.

Xinur Men's Clothing takes it as its mission to create an internationally renowned national brand, and has introduced world-class production and hanging assembly lines and supporting equipment such as Germany, Italy, Spain, Sweden, and Japan from a high starting point. The clothing design and R&D team is strong. The group has international cutting-edge production equipment and a first-class talent team. The company has joined more than a dozen international clothing masters and jointly created by many international famous teachers to form the unique design style of Xinur men's clothing. Xinur Men's Clothing has always been committed to the construction of the marketing network system, and has successfully established a franchise chain marketing model, forming a marketing network covering Jiangbei and radiating across the country. Xinur Men's Clothing has set a precedent for after-sales service for domestic suits for life-long free dry cleaning, and has always taken the needs of customers as the value orientation, continuously extending after-sales service content, forming a unique after-sales service style in the industry.

Oumeier Furniture has product research and development centers in Italy and Hong Kong, and an average of more than a dozen fine furniture is launched on the market every day. The company purchased world-class production equipment from the United States, Germany and Italy, and formed the production and processing of series of products such as offices, hotels, bedrooms, restaurants, and children's suites. European and American furniture uses high-quality materials, using international advanced equipment such as Italian CNC machining center, German fully automatic drilling system and mattress production line. Combined with traditional craftsmanship such as hand-carving and gold-trimming, each product strives to be unique and exquisitely carved. Carefully crafted, the perfect combination of quality and art has been achieved. Umeer Furniture adheres to the business philosophy of "customer first", free design, free delivery and free installation, providing consumers with personalized customization and after-sales tracking "one-stop" services.