SILKUEEN
SILKUEEN
Huzhou Silk Flower Niangniang Silk Quilt Co., Ltd. is a home textile brand company under Meixinda Group Co., Ltd., the top 500 private enterprises in China. It was established in 2009 and is committed to creating a "professional silk quilt industry brand". The company's main business is silk quilts and supporting home products. The products are positioned as "fashionable Chinese style" gift-based silk quilts, expanding the connotation and extension of silk quilt products.
In the early stage of brand establishment, Silkworm Flower Niang Kai-shun used a traditional physical store to combine gift channels to develop the national market. Through the advertising of two major satellite TV stations, Zhejiang and Oriental, product sales cover Jiangsu, Zhejiang, Shanghai, Pearl River Delta and other regions.
Through online sales, silkworm flower nunniang silk quilts currently cover more than 90% of the provinces and cities across the country, far exceeding the sales coverage rate of single offline physical store channels in the past. Among them, North China, East China, etc., centered on domestic first-tier cities such as Beijing, Shanghai and Guangzhou. The South China market is particularly prominent, with products sold to Xinjiang, Taiwan Province, Japan, Canada, Singapore and other places.
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