Sichuan Shujing Culture Communication Co., Ltd. (Shujing Pavilion) is a new cultural company aiming to inherit and innovate and develop Sichuan's local traditional culture. It is unique among its peers with its unhomogeneous quality. The company has more than 700 copyrighted works, as well as national patents such as the combination of Jinxiu and the gradient of Colorful Conception. The works have been collected by the National Museum, Diaoyutai State Guesthouse, etc.

The company's registered trademark "Shujing Pavilion" is the Chengdu Shujin Shu embroidery training institute. In 2020, it was named the Sichuan Province Intangible Cultural Heritage Excellent Inheritance and Development Base. The company has established cooperative relationships with colleges and universities and research institutes, participated in the National Art Fund "Jinxiu Inheritance and Innovation Senior Talent Training Project" hosted by Chengdu University's ASEAN School of Art, and jointly held the Jinxiu Furniture Design Competition with Southwest Petroleum University. The University of Electronic Science and Technology of China and the Textile College reached a cooperation agreement on AI design and professional talent training. It is particularly worth looking forward to. The company has formed a step-by-step implementation plan with Sichuan Silk Science Institute on the construction of AI Jinxiu customized platform and the industrialization of Al Xinjinxiu. AI Xinjinxiu is a new product series developed by the company after more than ten years of exploration and exploration based on traditional Shujin Shu embroidery technology and artificial intelligence picture processing technology.

The company's AI New Jinxiu series is divided into two categories: fine products and sketches. For example, AI Bright Panda, the main panda is Shu embroidery, and the background pattern is Shu brocade. In the expression of Shu brocade, the characteristics of traditional Shu brocade are fully applied, with bright colors, forming a clear bas-relief effect. In order not to seize the main body of Shu embroidered pandas, a combination of virtual and real was adopted, and a variety of expression techniques of Eastern and Western art were used. , which not only reflects traditional craftsmanship, but also combines modern decoration and decoration characteristics, giving people a refreshing feeling. The main panda of Shu embroidery focuses on the expression of its eyes (because giant pandas are not primates without facial expressions), use a variety of Shu embroidery needles and use silk threads of multiple color levels to shape their expressions with the eyes, and use silk needles for hair. And cover needles, at the edges where they intersect with brocade, creatively invented the brocade needle and brocade needle, reflecting the crossing characteristics of brocade embroidery on brocade embroidery, forming a unique effect of plane 3D. Among them, the sketches were embroidered by trained people with disabilities and home-based women.

The company also actively responded to the country's call for "cultural going global" and has successively exhibited intangible cultural heritage in South Korea, Uzbekistan and other countries, which has received positive reviews. The company's development has received strong support and help from local competent departments at all levels. Under their guidance, it has undertaken many public welfare training and exchange activities, and has contributed to the popularization of intangible cultural heritage.