Shifeng Culture Development Co., Ltd. (stock code: 002862, referred to as Shifeng Culture), was established in 1992. It is a high-tech enterprise integrating professional design, research and development, manufacturing and sales. It is headquartered in Shantou City, Guangdong Province. With more than 100 patents with independent intellectual property rights, the company entered the China A-share capital market in April 2017.

The company's toy business mainly involves the research, development, design, production and sales of various toys. The main products include five categories: electric remote control toys, infant toys, car model toys, animation and game derivative toys and other toys. The product specifications and varieties reach more than 1,000 types. The products are sold to nearly 100 countries and regions around the world. With the advancement of technology, the company has continuously adjusted and optimized its product strategies to form three major product lines: "smart electric toys, IP animation derivative toys, and trendy toys". The company combines AI technology, GPT technology with toys to create smart products such as GPT network version of smart Feifeitu. In terms of IP animation derivative toys, the company actively cooperates with heavy and high-quality IPs. It has currently obtained popular IP authorizations such as Pokémon and Milk Dragon. It has developed Pokémon scene set toy series, KDD model (electric), and Milk Dragon. Model (electric) toys are being sold. At the same time, the company has continuously created independent research and development and original IP products, creating a number of popular smart electric toys such as Smart Feifei Rabbit, Penguin Buzz, and Smart Little Monster. In response to the demands of the new generation of young people for factors such as playability, emotional value, experience, etc. of toys, the company has launched the original trendy toy cute dragon school series blind boxes, integrating a variety of cultural elements to make the toys more humane and caring. and temperature to further meet the higher needs of consumers of different age groups.

Focusing on the industrial development of "technology + culture", Shifeng Culture took the lead in proposing and practicing the forward-looking concept of "online game culture leads the development of traditional toys", and built a new R&D model and network and entity with "online games and offline toys". The marketing and cultural communication model that advances both channels have been selected as a "Guangdong Province's advantageous traditional industries transformation and upgrading demonstration enterprise. In 2024, the operating model of the game business segment will extend from the development of short videos by Douyin publishers to Douyin direct investment, online live broadcast, and Kuaishou direct investment, targeting overseas markets and entering the era of navigation. At the same time, the company will closely monitor VR/AR, The latest development trends in technological breakthroughs such as AI algorithms and the combination of user habits, policy environments, etc. With the continuous advancement of meta-universe technology, games, as the best carrier of the meta-universe concept, firmly grasp the new round of dividend cycle. The business team will continue to improve its self-development capabilities and distribution capabilities, strengthen its self-development team and operator business investment team, and continue to launch new game works to meet the diversified needs of the market.

The company adheres to the corporate mission of "green technology empowers a better life", keeps pace with the national "dual carbon" strategic goal, and vigorously develops new energy business while developing low-carbon and environmentally friendly materials toys, and is committed to becoming a leading green energy provider. . The company focuses on investment, EPC construction and operation and maintenance of new energy projects such as photovoltaic power plants. The photovoltaic module manufacturing plant that has already invested in can ensure the stable provision of components required for the company to invest in the construction of power plants. At present, many distributed power generation projects invested and constructed by the company have been scientifically evaluated, rigorously designed and strictly constructed, and have been connected to the grid for use. During the reporting period, the company explored the research and development and application of green and low-carbon new materials from the R&D end, integrated resource collaborative layout from the photovoltaic industry chain end, and invested in photovoltaic module plants, developed and invested in photovoltaic power plants, undertake photovoltaic power station EPC contracting projects, and created The development of the closed-loop ecological chain of new energy business.