Jinan Yuxing Chemical Co., Ltd. is affiliated to China Chemical New Materials Co., Ltd., a third-level company under China Chemical Group Co., Ltd., a large domestic comprehensive chemical manufacturer. It is also a modern titanium dioxide manufacturer of sulfuric acid method in the Asia-Pacific region. one. The company has more than 50 years of experience in research and development and manufacturing of titanium dioxide, and the "Shengsheng" brand titanium dioxide is well-known at home and abroad.

The company was founded in 1919 and established and developed the "Shengsheng" brand, setting a precedent for China's chemical industry. In 1954, the company implemented a public-private joint venture, and in 1958, it began to produce titanium dioxide. In 2001, Jinan Yuxing Chemical Co., Ltd. was established; in 2009, the company carried out overall relocation and construction; in 2010, the company's new factory was successfully put into production, achieving a leapfrog development in production scale.

Currently, the company is located in the northern part of Jinan City, covering an area of ​​1,072 acres in Jinan New Materials Industrial Park, facing the Yellow River, Beijing-Shanghai Railway and the Ring Expressway in the south, connected to the Jinan-Qinghai and Beijing-Fuzhou Expressways, and the railway dedicated line directly reaches the factory area. The location advantage is obvious and the logistics and transportation are convenient. The company has now been listed as a high-tech enterprise in Shandong Province, providing favorable conditions for the company's future development.

The company now has a capacity of 150,000 tons/annual rutile titanium dioxide production equipment and a 300,000 tons/annual sulfur acid production equipment, a medium-temperature and medium-pressure boiler device, a waste acid concentration device, a complete supporting water treatment facility, and a complete public engineering and other facilities. The DCS, PLC, and PI automatic control system is adopted to achieve the optimized operation of devices and energy saving. In recent years, the company has insisted on sustainable development, continuously promoted lean production, deepened benchmarking management, strengthened execution and KPI assessment, and continuously improved and improved in low-cost operations, product research and development, network informatization, comprehensive resource utilization, economic circulation, etc. , the automatic control rate level reaches more than 95%.

The company has a wide variety of products, mainly including rutile titanium dioxide R818, R838, R868, R878 and other different brands, covering profiles, soft plastics and color masterbatches, flat gloss coatings, high gloss coatings, water-based coatings, oil-based coatings, rubber, powder coatings, and papermaking. In various special fields, its products have always been known in the market for excellent whiteness and brightness, good hiding and tinting power, and stable application performance, and have stable product quality and supply capabilities. At the same time, the company has built a product application testing system in the industry earlier in testing and formed a relatively complete product application testing system. The gloss of silicon-aluminum-encapsulated product R838 titanium dioxide has exceeded that of other domestic silicon-aluminum-encapsulated products, and even exceeds some domestic zirconium-aluminum products. The titanium dioxide for color masterbatch is recognized by customers for its high whiteness, high coverage and other indicators. The product market share has greatly increased and it enjoys a high brand awareness and reputation at home and abroad.