Xiamen Aiken Trading Co., Ltd. is an online sales casual shoes company. With its subsidiary SERENE/Xirui Men's Casual Shoes, it has established long-term cooperative relationships with many companies with good credit and excellent service. Establish a simple life attitude and business mentality, so as to create the number one brand of online business casual men's shoes.
Serene is derived from the long-standing European and Italian industry. It was a company specializing in custom-made leather shoes for European aristocrats. It represents a kind of tranquility released by people in the era of flashy and radical business and leisure. In 1958, a young man from Bernardo Di Nicol opened a shoemaking shop in the picturesque town of Alberobello, Italy. The men's shoes produced by this shoe shop are known for their high-quality leather and texture, and are exquisite. The shoemaking skills were quickly loved by local nobles, and leather shoes were specially provided for local nobles. In 1967, Bernardo resolutely followed the famous designer Sharawy to the art capital of Milan. On the street of Montenapeone, they founded the Serene brand leather shoe store, aiming to create a comfortable, fashionable, simple and noble first brand of men's shoes, and strive for excellence. The attitude of creating every pair of leather shoes; Serene means noble, and high-quality products are Serene's soul. At the beginning of the brand's establishment, we cooperated with many fashion brands in Milan to match the most suitable shoes for fashion. The traditional shoemaking process adds international fashion elements, making Serene's leather shoes look particularly outstanding. Not only are they loved by fashionists, but they are also successful people. The best brand to choose. In 2010, Serene entered China and developed the "Business and Leisure Series" for the Chinese market, which is translated as Xirui. Xirui adheres to the original enthusiasm and spirit of Italy, and constantly breaks through traditional Chinese and international fashion. Excellent quality, fashionable appearance and preferential prices give Xirui a unique personality. This is the new beginning of Xirui and it is also Xirui. The unchanging commitment to the brand. The "serene Xirui" brand is affiliated to the casual workwear men's shoes brand of Fujian Xirui E-commerce Co., Ltd., adhering to the original Italian spirit and excellent shoemaking technology, focusing on the research and development and production of workwear shoes, and making bold innovations in style design. A subtle trade-off between popularity and elegance, vitality and wisdom is demonstrated by men's confidence, fashion and elegance at different ages. The private brand serene serene serene men's shoes - focus on retro work shoes for 20 years DEXUS DEXUS women's shoes - creates a genuine leather art brand symbol serene, representing a courageous spirit and an unruly cultural connotation; serene, Wisdom and ideals build a world of firm beliefs; serene, believe that as long as you can firmly believe, your dreams will eventually be realized. Brand History In June 2008, the serene Xirui brand entered Taobao; in August 2010, the serene Xirui brand entered Tmall Mall; on November 11, the single-day performance of the serene flagship store increased significantly; in June 2012, the serene Xirui The entrepreneurial story was reported by Sina, NetEase, Phoenix and other portals; in July, the flagship store of serene Xirui JD.com opened, with a monthly turnover of over one million yuan; from August to October, serene Xirui logged on Dangdang.com, No. 1 Mall , Shoe Shoe Network and other platforms have achieved remarkable results and embarked on a brand marketing journey across the network; on November 11, the single-day performance of the serene Xirui Taobao Mall flagship store ranked 14th in the country in Taobao men's shoes and ranked top 3 in Fujian; 2013 In April 2019, serene Xirui was rated as the top 20 men's footwear category on Taobao. On November 11, the single-day turnover of the flagship store of serene Xirui Taobao Mall nearly doubled compared with the same period last year, both in terms of market share and The reputation has been qualitatively improved; on November 19, serene won the title of "Top Ten New Brands" in China's shoe industry; on January 15, 2014, a new store of Jingdong Rui brand store opened; in April, Jingdong Rui Flash Shopping COD flagship store opened; on April 17, serene was named "the favorite men's shoe brand for online shopping consumers in 2013"; on November 11, serene Xirui Taobao Mall flagship store single-day performance ranking Ranked 13th in the national casual men's shoes category, and ranked 3rd in Taobao brands, with sales of over 60,000 pairs on that day; in November, serene Xirui won the honor of "Top Ten Men's Shoe Brands" in China's shoes industry; in January 2015 , In February, according to data related data statistics, the ranking of men's shoes hot-selling brands that month, serene Xirui entered the top ten; on November 11, serene Xirui Taobao Mall flagship store single-day performance ranking won the entire network of men The footwear category ranked 22nd and the Taobao brand ranked 2nd with excellent results. On November 19, serene Xirui won the honor of "China's Top Ten Leather Shoes Leadership Award"; brand honors, vice president unit of Quanzhou E-commerce Association; vice president unit of Zhangpu E-commerce; in April 2013, Xirui was awarded China Shoes Top 20 e-commerce brands in 2013; in November 2013, Xirui was named the "Top Ten New Brands" in China's Shoe Industry; in April 2014, Xirui was named the "2013 online shopping consumers' favorite men's shoes brand"; in 2014 In July, Xirui was named "New Men's Shoes Brand"; in November 2014, Xirui was named the "Top Ten Men's Shoes Brand" in China's Shoes Industry; in August 2015, "Light up Childhood and Blooming Child Face" care Autistic Children's Growth Caring Team; In November 2015, Xirui was awarded the honor of "China's Top Ten Leather Shoes Leading Award".