SERA is a manufacturer dedicated to the production and development of various aquarium products, garden and pond supporting equipment and terrestrial animal feeding supplies. For 40 years, it has been continuously innovating with high quality as the standard and is more influential in this field worldwide. one of the manufacturers.

SERA was officially established in 1970. Joseph Lafnak, who had previously been well-known in the live bait sales industry, founded his own company this year and made a revolutionary breakthrough in the feed industry by introducing vacuum refrigeration treatment technology. From then on, these animal feeds can be preserved for a long time while retaining the rich nutrients of animal feed such as red insects, stitch earthworms, brine shrimps and daphnia.

Since the founding of the company, Joseph Lafnak, based on the belief of "quality first", has been insisting on strict quality control of feed products production and processing for forty years and continuous innovation in processing methods. The quality of SERA products is rising step by step. Year after year, SERA products are constantly enriched and the product structure is constantly optimized. In addition to the huge feed product lineup, the SERA water quality conditioning series represented by SERA comprehensive water quality stabilizer is another major product series of the company. Important product areas also include aquatic and grass maintenance and fertilizer supply series and aquatic medical products. SERA has also launched its own series of water quality monitoring products and has continuously updated and expanded these products.

In the late 1970s, SERA focused on increasing the development of pond supplies series. At present, the series has been quite complete, not only including various feed, water quality conditioning and maintenance products, but also turtles and other reptile supplies. After careful research and development, the water quality conditioning, pet care series, biological water quality conditioning agent represented by SERA bioconcentrated nitrifying bacteria, and various well-received water quality testing products, and technical equipment will be launched in the 1980s and 1990s. The line has been expanded one step further. There are many types of product categories belonging to the technical product series, such as garden pumps, filters, filter materials, heating rod series that cooperate with various aquariums, etc. The reptile, bird and rodent supplies range includes natural care products. SERA feed products are complete and meet the nutritional needs of aquatic animals such as fish, shrimp, turtles and tortoises.