Shangri-La Senjinida Bioresources Development Co., Ltd. was founded in April 2014 and is located at No. 12 Changzheng Avenue, Shangri-La. It is a wholly-owned subsidiary of Shangri-La Development Investment Group Co., Ltd. By integrating resources, the company focuses on promoting, displaying and selling Diqingzhou regional characteristic and advantageous agricultural products. Through the online and offline sales platform, the special and advantageous agricultural and sideline products in our prefecture region are integrated and put on the shelves to sell, mainly including Nishi chicken, eggs, Tibetan pigs, yaks, matsutake mushrooms, wild mushrooms, barley and other series of products. The company is responsible for "promoting agriculture and strengthening the country", adhering to the management concept of "quality first and pursuing excellence", and through the cooperative operation model of "company + association (cooperative) + farmers", Shangri-La's city's agricultural, forestry and animal husbandry products are unified through brand. The business philosophy of unified production management and unified sales and markets breaks through the bottleneck of agricultural, forestry and animal husbandry terminal products, explores a high-end original ecological and original brand with Shangri-La brand connotation, and serves the "three rural issues" as its purpose. Actively promote the process of agricultural industrialization and create the Shangri-La (Senjinida) regional brand for agriculture, forestry and animal husbandry. A comprehensive one-stop professional service platform integrating breeding, slaughtering, processing, distribution and sales. The company has been successively rated as a municipal leading agricultural enterprise and a state-level agricultural leading enterprise, a key industrial poverty alleviation enterprise, and an outstanding industrial poverty alleviation enterprise. Honorary titles such as advanced enterprise in specialty agricultural product marketing have achieved a double harvest of economic and social benefits. Senginida will further adjust and optimize the industrial structure, rationally allocate resources, improve core competitiveness, comprehensively improve corporate quality, and strive for greater goals.