Senyu Holdings Group was founded in 1997 with a registered capital of 280 million yuan. It is headquartered at No. 111 Sihai Avenue, Yiwu City, Zhejiang Province. It has more than 3,000 employees. It specializes in the research, development, planting, production and sales of health products, high-end foods, medicines, and precious and rare medicinal plants. It is a high-tech private diversified enterprise integrating science, industry, agriculture, trade and investment. The group is under the jurisdiction of Zhejiang Senyu Pharmaceutical Co., Ltd., Zhejiang Senyu Industrial Co., Ltd., Zhejiang Senyu Biotechnology Co., Ltd., Zhejiang Senyu Real Estate Co., Ltd., Yiwu Dendrobium officinale Research Institute (Academician Chen Ziyuan Workstation), Jinhua Jinyuan Dendrobium officinale Planting Co., Ltd., Lishui Jintan Agricultural Technology Co., Ltd., Dongyang Shanwang Fluorite Mine, Yunnan Senyu Agricultural Technology Co., Ltd., Shenzhen Senyu Agricultural Technology Co., Ltd., Hong Kong Cultural Press and other 15 wholly-owned holding enterprises. It also invests in Jinhua Bank, Ningbo Tongshang Bank and Pan'an Wushang Rural Bank. At present, the group owns a total of approximately RMB 5 billion in various assets.

The "Senyu" brand Iron Maple Dot, which is under the group, has been successively rated as "Famous Trademark in Zhejiang Province", "Well-known Protection" and "China's Health Products Industry Famous Brand", and has been honored by the "Top Ten Credible Brands of China's Health Products" for three consecutive years.

At present, the group has more than 8,000 acres of Dendrobium officinale cultivation base in Zhejiang, Yunnan, Guangdong and other places. Among them, the Thousand Acres of Senshan Dendrobium officinale cultivation base in Yiwu and Jinhua was once recognized by the Zhejiang Provincial Government as the largest rare and precious medicinal plant base in the country and the only Dendrobium officinale standardized cultivation demonstration base in the country by the Ministry of Science and Technology. In November 2014, the Group and Zhejiang Agriculture and Forestry University jointly issued the first national industry standard for the cultivation of Dendrobium officinale - "Technical Regulations on the cultivation of Dendrobium officinale". In June 2015, the group and Zhejiang Agriculture and Forestry University jointly established the Dendrobium officinale Engineering Center of the State Forestry Administration.

After more than ten years of rapid development, Senshan Iron Maple Dou has become a leader in China's Iron Maple Dou industry, and "Senshan" has also become the number one brand of Iron Maple Dou in China.

The "2015 China Iron Maple Dou Industry Current Situation and Development White Paper" shows that as of 2014, the sales of Senshan Iron Maple Dou, a subsidiary of the group, exceeded 1 billion yuan, ranking first among all Iron Maple Dou companies in the country. In the survey of consumers' awareness of Tie Pi Fengdou brand, whether it is Tie Pi Fengdou's first mention of popularity (referring to the brand that consumers will think of first when it comes to Tie Pi Fengdou), or the depth and breadth of Tie Pi Fengdou's brand awareness, "Morishan" is ranked first and far ahead of other brands.