SANLI
SANLI
Sanli Group Clothing Co., Ltd. was founded in 1986. After more than 30 years of hard entrepreneurship, it has developed into a wool and cotton research and development and manufacturing industry, focusing on financial securities industry, investment consulting industry, real estate industry, brand clothing, and household use. Large private enterprise groups developed in the textile industry and other fields. Currently, it has many wholly-owned and controlled enterprises, including Sanli Wool Textile Factory, Jinsanli Wool Textile Co., Ltd., New Resource Investment Consulting Company, Sanli International Garment Company, etc. Reasonable industrial structure, sound marketing network and long-term brand strategic planning give Sanli Group a strong competitive advantage.
Sanli Towel is affiliated to Sanli Group Clothing Co., Ltd., which is an important part of the group's globalization strategy. It is currently one of the professional towel manufacturers in northern China and the executive director of the China Textile Industry Association. The company integrates the weaving, dyeing and finishing of cotton spinning and towels. It currently has more than 7,000 employees, has a spinning workshop of 23,000 square meters and a modern dyeing, weaving and finishing workshop of 36,000 square meters. Quality is the core driving force for enterprise development. The company owns products and equipment, complete quality inspection system, and technical equipment reaches the domestic advanced level. The company has passed the ISO9002 international quality system certification and the ISO14001 environmental management system certification. The product has obtained the EU OEKO-TEX Standard 100 certificate.
Over the past few years, we have focused on promoting the differentiation and functionalization of towel products, continuously improving quality, and meeting the needs of consumers at all levels. As an extension of the Sanli brand, we have successively launched the "Shuangyan" and "Mengmengtu" brands. It has formed a complete product structure and has been recognized and loved by customers and consumers.
In 2017, Sanli Towels underwent a brand transformation and began to develop towards younger generations. The product design concepts shifted to health, functional and enjoyable types. They continuously developed personalized products and refined popular products, successfully creating antibacterial and combed. The brand concept of "only truth and self-centered" has also penetrated into the market terminal network and deepened into the hearts of consumers.
In the new development stage, Sanli Towel has adhered to the brand development strategy as always, promoting enterprises to continuously innovate in technology and design, improve product quality, and at the same time, increasing the efforts of brand shaping and promotion, presenting a new feeling with a new image and a new feeling. In front of consumers, we are moving towards the strategic goal of becoming a "Chinese towel category expert"!
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