Founded in 1997, Sanfu Outdoor originated from a 30-square-meter shop outside the east gate of Peking University. For many years, it adheres to the business philosophy of "integrity management, after-sales service" and the company's purpose of "sports, happiness, dreams" to continue to be healthy. Develop, build an integrated business model of offline and online retail + experience comprehensive stores, outdoor event organization, outdoor sports camp design, construction and operation, and youth outdoor experience education and training, create an outdoor industry ecosystem, and promote China The development of the outdoor industry will promote the sports and health of the whole people.

Offline and online retail experience comprehensive store : Sanfu Outdoor currently has more than 30 outdoor physical specialty stores in core cities such as Beijing, Shanghai, Nanjing, Hangzhou, Chengdu, Shenzhen, Shenyang, Changchun, Qingdao, Shijiazhuang, Suzhou, Wuxi, Wuhan, Chongqing, etc. The store has a business area of ​​about 16,000 square meters; it is a agency of more than 300 professional outdoor sports brands at home and abroad, fully meeting the activities of outdoor enthusiasts for camping, mountaineering, rock climbing, running, skiing, bicycle, self-driving, leisure travel, etc. Station shopping needs. Online, it has opened comprehensive flagship stores on multiple e-commerce platforms such as Sanfu official website, Tmall, JD.com, Amazon, etc., and operates multiple outdoor brand stores on behalf of others. At the same time, it has launched a mobile phone micro-mall to provide consumers with professionalism anytime, anywhere, An informative mobile shopping experience.

Sanfu Events : Sanfu Outdoor Sports Management Co., Ltd. originated from Sanfu Outdoor Sports Club in 1998, focusing on the promotion and popularization of outdoor sports. The Three Husband Event organizes and carries out various types of professional cross-country running events of different levels, triathlons, road marathons, and field obstacle courses across the country. In 2016, the company organized nearly 70 events, with nearly 100,000 participants, an increase of 224% over 2015; Sanfu Event has become a professional event operating organization with large scale and strong comprehensive strength in China, and has Sanfu International Triathlon The trademark rights of a series of independent IP events such as the Xiangshan Super Energy Cross-Country Race, Liangshan Heroes, Fluorescent Night Run, Lightning Run, etc., have good brand influence. Sanfu Outdoor has clubs in subsidiaries across the country. It currently has more than 300,000 official members and an annual number of travelers reaching 30,000. It carries out outdoor AA activities of different intensity every week, regularly conducts basic outdoor training knowledge lectures, hiking alliances, and outdoors. Various outdoor activities such as party, high-altitude mountaineering, hiking, self-driving off-road, leisure travel, etc.

Sanfu Outdoor Camp and Youth Outdoor Experience Education : With the steady development of outdoor product sales and event events, the construction of a comprehensive outdoor camp and Youth Outdoor Experience Education System will become one of Sanfu’s new and important development strategies in the future. According to the forecast of the China Camp Education Conference, the Chinese Camp Education Market will reach 100 billion in the future. Multi-functional comprehensive camps with quality education as the core and healthy sports as the carrier will effectively integrate the outdoor sports industry and the health concept of the whole people and become the leisure of the family in the city. The core destination for fitness. Cooperate with many international and domestic related institutions to build an international camp education system. The future camp education system will combine outdoor sports, natural experience, creative development and social responsibility, and promote the healthy growth of young people through happy and healthy experiential education and help cultivate future citizens with good character.

Sanfu takes it as his mission to promote outdoor sports, sells high-quality outdoor sports products, encourages and helps people to move outdoors, exercise and health, and practices the life philosophy of harmonious coexistence between man and nature.