Salesforce is a customer relationship management (CRM) software service provider founded in March 1999. Headquartered in San Francisco, USA, it provides an on-demand customer relationship management platform. Salesforce allows customers to customize and integrate their products with independent software vendors while building the application software they each need. For users, they can avoid early investments such as purchasing hardware and developing software and complex backend management issues. Because of its slogan "The End of Software", it is often called "software terminator" in the industry. Marc Benioff and Magdalena Yesil were initial investors and board members, and other early investors include Larry Ellison, Halsey Minor, Stewart Henderson, Mark Iscaro, Igor Sill and Nancy Pelosi, and Marc Benioff is currently chairman and CEO. In June 2004, the company was successfully listed on the New York Stock Exchange with the stock code CRM.

Salesforce.com provides on-demand customized software services, where users pay rent-like fees each month to use various services on the website, which involve all aspects of customer relationship management, from ordinary contact management, product catalogs to Order management, opportunity management, sales management, etc. It provides a platform so that customers do not need to own their own software, nor do they need to spend a lot of money and manpower on the maintenance, storage and management of records, and all records and data are stored on Salesforce.com. At the same time, it is different from ordinary software you buy. Users can add new functions or remove some unnecessary functions as needed at any time, so as to truly use them on demand in real time.