Royal Salute Brand Ranking
Industry: whisky , Foreign wine
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Royal Salute

Royal Salute

Pernod Ricard (China) Trading Co., Ltd.
Industry: whisky , Foreign wine
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

In 1953, Chivas Brothers specially brewed a "royal salute" to celebrate the coronation ceremony of Queen Elizabeth in the UK. The name of "Royal Salute" comes from the custom of squealing 21 guns to visiting royals. This precious 21-year-old whiskey is filled with red, green, blue and brown porcelain bottles, making it even more elegant and luxurious. In 1953, in order to celebrate the throne of Queen Elizabeth in England, the "Chivus Brothers" distillery launched a blended whiskey called "Royal Salute 21 years old", and it was always closely linked to the royal family from the name to the packaging. celebration theme.

The precision of the "Royal Salute" can be seen from the harsh choice of containers for storing wine. First, the wine must be stored in oak barrels for a while, and then it is placed in blue porcelain bottles that have been stored in Spanish sherry or American bourbon. These bottles are all handmade by craftsmen from the British ceramic factory "Wade". Made.

Each bottle is cast with a royal badge label with the abbreviation of the queen's inscription. The three-color red, blue and green emerald gems inlaid on the Queen's crown turned into three-color bottle bodies. The wine bottle is engraved with a warrior dancing with a long sword on his hand and crossing a war horse. There are two cannons on the trademark to decorate its extraordinary value. Of course, all this is to treasure the sweet and beautiful wines that have been stored in the bottle for 21 years. After 21 years, the wine is concentrated to only 60% of the original one. Only then can a series of unique blending and proportioning be performed can a "royal salute" with rich and complex flavors be brewed.

In 2003, at the 50th anniversary of the Queen of England ascended the throne, the "Chivus Brothers" winery launched the collection of the Royal Salute 50 years old, and the winery also stated that it was at least It is impossible to launch more than 50 years of blended whiskey in 8 years.

The bottle body is still made by "Wade". The dark blue bottle body is decorated with 999 sterling silver and 24K gold emblems, and even the bottle stopper is inlaid with gold and silver; in addition, because the global limited edition is 255 bottles, the wine label is also decorated with treasures. The serial number is priced at up to US$10,000 per bottle. The "Royal Sala 50 Years" tastes like a "perfume", with a charming aroma that combines evenly with the taste of stone fruit, floral and smoky, and brings a deep, sweet, mellow and intoxicating joy into the throat. "50 Years of Royal Salute" not only shows the royal style but also is extremely precious.

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