Rongbaozhai’s predecessor, “Songzhuzhai”, was founded in 1672 in the 11th year of the reign of Emperor Kangxi of the Qing Dynasty. It was renamed Rongbaozhai in 1894, and was named after the elegant meaning of “Making friends through literature and becoming a treasure”. It has been more than 300 years since then. In 1950, the public-private joint venture was launched, and in 1952, Rongbaozhai became a state-owned enterprise. New Records Over the past 60 years, especially since the reform and opening up, Rongbaozhai has gradually transformed into a combination of calligraphy and painting operations, study supplies, woodblock watermarks, mounting and repair, auction and pawnshops, publishing and printing, exhibition and display, education and training. A comprehensive cultural enterprise integrating tea culture, import and export trade is now affiliated to China Publishing Group Corporation.

The development of Rongbaozhai’s new record for more than 60 years has made Rongbaozhai an old store a cultural place that the world loves. It can be said that after several generations of efforts, Rongbaozhai has truly become a platform for Chinese calligraphy and painting art transactions and art-related services. It is the banner of honest management, the spiritual home for artists and art lovers to gather and communicate, and the inheritance of Chinese civilization. An envoy for cultural exchanges between China and foreign countries.

After more than three hundred years of vicissitudes and great changes, although Rongbaozhai has experienced honor, disgrace, rise and fall, and personnel changes, the three-character gold plaque of Rongbaozhai still shines with a rich glory and has become a brand of national enterprises. During the 12th Five-Year Plan period, Rongbaozhai carried out the "Five Years and Ten Stores" project and the "Three Cross" project for auction. As of the end of 2015, Rongbaozhai has opened eleven branches in Hong Kong, Tianjin, Hohhot, Changsha, Guangzhou, Jinan, Luoyang, Qingdao, Wuhan, Ningbo and Zibo, and has established five branches in Beijing, Shanghai, Jinan, Nanjing and Guilin. Auction company.

During the 13th Five-Year Plan period, Rongbaozhai continued to implement the brand expansion strategy, namely the new "Five Years Ten Stores" project and the new auction "Three Cross" project, and plans to build ten flagship branches in important cities across the country, in Qingzhou, Luoyang, Five auction companies have been opened in Japan, Canada and Hong Kong. At the same time, the construction of two parks, Rongbaozhai Shunyi Cultural and Creative Park and Rongbaozhai Jixian Cultural and Creative Park, provides space guarantee for Rongbaozhai's future development.

More than 300 years ago, from "Songzhuzhai" to "Rongbaozhai", the continuation of history has become the driving force that inspires generations of Rongbaozhai people to pursue high standards in the pursuit of enterprises. Especially in the new era, this generation of Rongbaozhai people has allowed national culture to move quickly to the world, making Beijing Rongbaozhai the Rongbaozhai of China and the Rongbaozhai of the world. This will be Rongbaozhai's eternal pursuit in the future.