As one of the vice president units of the China Meat Association, Licheng Company has self-operated import and export qualifications and customs declaration authority. The company has successively passed ISO9001 quality management system certification and HACCP certification, and has obtained export food production enterprises issued by the National Certification and Accreditation Supervision and Administration Commission. It proves that winning the favor of the market with high quality has now become one of the companies with a complete range of products and rapid development of new products in the leisure meat products industry.

Licheng Company has long adhered to the product philosophy of "using good hearts and making sausages" to ensure that every product is a high-quality and safe casual meat product that consumers can choose with confidence. With its strong independent research and development capabilities, Licheng Company has launched a series of celebrity products such as IQ cod rod, Licheng anti-hungry meat dates, and hand-pulled crab willow to the national market, which are deeply loved by consumers. At present, Licheng cod intestine and crab willow products have a high market share in the segmented product field.

Over the years, Licheng Company has been constantly pioneering and enterprising. By continuously strengthening production capacity layout and industrial chain construction, it has occupied an important position in the leisure meat products market. Its product sales network is not only spread across Walmart, RT-Mart, Yonghui, etc. in more than 20 provinces (cities) across the country. Major supermarkets and convenience stores are also sold to Southeast Asia and other overseas markets. While generating a large amount of foreign exchange for the country, Licheng Company has also solved the employment problems of some local personnel, which has good social and economic benefits. Due to its reliable product quality, it has been well received by consumers and has a stable relationship with customers.

At the same time, Licheng Food has vigorously implemented its brand youth strategy in recent years, actively developed its e-commerce business, and promoted its products to JD.com, No. 1 store and various social e-commerce platforms. Globally, Licheng products are within reach anytime, anywhere.

In addition, Licheng Food has also deployed intelligent factories in Shandong and other places to balance the national production capacity layout, better meet market demand in a timely manner, achieve faster logistics and distribution, more balanced capacity distribution, and stronger supply chain capabilities.