RILAJOY
RILAJOY
In 2003, Hong Kong Ruili IKEA Home Furnishing (International) Co., Ltd. was officially established and proposed a new concept of whole-house home customization in Anhui and even the whole country. After fifteen years of development and growth, Ruili IKEA has become a large enterprise in the whole-house custom home furnishing industry integrating R&D, production and sales.
Ruili IKEA is headquartered in Dayang Industrial Park, Luyang District, Hefei City, Anhui Province, covering an area of 50,000 square meters. The first phase has built a three-dimensional cloud intelligent standard factory building, and the second phase is about 35,000 square meters of factory building. Ruili IKEA products include a full series of overall wardrobe, cloakroom, cabinets, etc., which have achieved full digital customization and entered the industry's entire house customization 4.0 era of personalized design, flexible production, and cloud intelligent manufacturing.
Over the years, Ruili IKEA has been deeply engaged in whole-house custom design and research and development, has an in-depth understanding of the world's home style and Chinese living concepts, and has worked hard to explore its own brand cultural connotation, focusing on product research and development and design innovation, material innovation, process innovation, and temperament innovation, making Ruili IKEA a distinctive style. , the charming fashion and light luxury brand has a growing market influence.
Ruili IKEA has a highly educated and young team with hundreds of employees, providing strong franchisee marketing and operation support to more than 500 whole-house customized stores across the country, and providing complete after-sales support to consumers across the country. .
It is precisely this unremitting brand spirit that has enabled Ruili IKEA to continue to develop steadily and rapidly. At the same time, Ruili IKEA focuses on brand building and is good at marketing implementation, promoting the growing national distributor system. Through effective and effective active marketing, it continuously boosts brand activity and spreads its own brand image to thousands of households. .
Ruili IKEA adheres to the corporate philosophy of focusing on professionalism and proactiveness, and works tirelessly for the satisfaction of consumers and dealers. It is at the forefront of the whole-house custom home furnishing industry, creating more wealth for the society, and allowing consumers to enjoy a better life. .
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