In 1956, Richell was founded in Toyama Prefecture, Japan, with a long history of nearly 60 years. Richell is from Rich (high-quality, rich) and Well (high-quality, trustworthy). With technological innovation in plastic materials and continuous attention to parenting experience, we have always aimed to become a professional comprehensive parenting product brand. Pay attention to the safety of the product, environmental protection, humanization, and fit the actual needs of the baby and mother. Through research on ergonomics of the baby, we continue to innovate and improve scientifically, and develop humanized products to bring more relaxed and reasonable scientific care to mothers. Experience. In addition to baby products, Licier also produces and supplies pet products, including pet bowls, cat nests, dog baskets, pet airboxes, cat litter box, etc.

Liccier China

Licier (Shanghai) Trading Co., Ltd. was established in 2008. It is a company that focuses on the material safety, environmental protection, humanization of products, and meets the actual needs of babies and mothers. Through research on ergonomics of babies, it continuously innovates and improves scientific and technological innovation and improvement. , develop humanized products to bring mothers a more relaxed and reasonable scientific parenting experience. Licier (Shanghai) Trading Co., Ltd. is a wholly owned company of Licier Co., Ltd. in China.

In the Chinese market, Richell is committed to the development of infant and child products, and applies the years of experience accumulated in Japan to the research and development of products, and combines China's parenting habits and culture to provide parents with more scientific and humane feeding. We will work tirelessly to this end. Reduce the burden of parenting for adults, give babies more care, help cultivate babies' independence, and accompany them to thrive. This is Licier's unchanging wish.

For the Chinese market, Licier has determined to expand the market strategy and optimize market penetration is the company's next development strategy. Develop a domestic blank market, deeply explore the existing market areas, and then expand undeveloped and in-depth categories to achieve the goal of overall sales increase. Licier has made changes in product pattern design, capacity adjustment and other products based on the preferences and needs of local consumers. And actively carry out research and development of more new products based on the characteristics of the Chinese market.

To this end, it is necessary to analyze existing products, that is, to re-examine brand demands from the perspective of consumers, improve customer satisfaction, and strengthen the overall category. In addition, new categories and new products need to be added. Licier's consistent purpose and philosophy is to put the needs and experience of mothers and babies first, thus designing and developing more and more products that will make parents worry about their babies.