RAX
RAX
Xiamen Ruixing Sports Goods Co., Ltd. is a wholly-owned subsidiary of listed company Taiya Co., Ltd., established in 2010 and is fully responsible for the research and development, production and operation of its outdoor brand RAX (Ruixing).
The RAX brand inspired the new century-long happy thoughts and European classic fashion design concepts in the RAX mountainous areas of the Alps from the 1970s to 1980s, and the research and development and innovation of hiking shoes with "light" as the core technology. The brand aims to subvert the traditional outdoor shoes with a single style and bulky appearance, providing outdoor enthusiasts with light, fashionable and technological light hiking series products.
RAX integrates outdoor sports into busy urban life, advocates a healthy lifestyle of "light travel, micro-outdoor", and interprets the brand concept of "Live Light-Living Light".
Based on the R&D goal of "lightness, fashion and technology" as the core product DNA, the company hired domestic and foreign designers to form an innovative R&D center, integrating new design concepts with a professional international perspective, and integrating international fashion elements into core ultra-light product materials. With technology, we break people's traditional awareness of "unattainable" in professional outdoor sports and thick and bulky traditional outdoor shoes, and launch a series of products focusing on ultra-light outdoor hiking shoes, so that outdoor enthusiasts can all be used in various outdoor environments. Enjoy a relaxed, leisurely and open-minded natural life.
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