
Pure Life

Pure Life
The susu brand was established in 2011 and is affiliated to Shanghai Suyuan Jewelry Co., Ltd. The brand name SU Su is composed of the first letters of the two English names - SU Su, which means truth, true color and purity. As local designers, Sava and Ula not only have a unique understanding of fashion and a deep complex of traditional culture, but also advocate the modern continuation of folk handicrafts.
Shanghai Suyuan Jewelry Co., Ltd.: SU Su Creative Jewelry, founded in Shanghai in 2005 by designers Sava and Ula. SU creative jewelry led by Sava and Ula presents a modern and elegant modern Chinese style. Traditional symbols and Western design elements are combined to make them elegant; gentle textures are sterling silver and embroidery, mahogany, old porcelain, natural crystals, etc. The combination of materials perfectly combines traditional elegance and modern simplicity, giving silver jewelry new connotations and temperaments, and expressing its charm in clever ways. Whether it is classical elegance or modern fashion, SU can show a unique brand image that combines Chinese and Western styles. . Today, SU Su has more than 70 agents across the country and has actively explored overseas markets.
Zhang Shawa (Sava), a brand designer who graduated from the design major, and Fang Haiyan (Ula) injects new brand added value into the traditional jewelry industry through modern design, and changes the profit model of traditional jewelry companies by introducing modern enterprise management methods. They integrate modern design with traditional elements, break through the single category of sterling silver, combine multiple materials, adhere to independent innovative design, processing and sales one-stop service, hoping to provide the public with original fashion accessories with truly modern Chinese style. Revitalizing and promoting national handicrafts has become the vision of designers who hope to build SU into local original fashion ceremonies. Unique craft: inherits the manual processing method of gold and silverware since the Tang Dynasty, and combines modern casting technology, so that the products can freely express the designer's creativity and ingenuity.
Since opening the handicraft workshop in 2006, SU Su has recruited and trained more than 30 clay sculpture, engraving and lifting craftsmen, and has made innovations in traditional craftsmanship, forming the SU Su brand's own style. Unlike the fully large-scale machine-standardized production method, the warmth reflected in the inheritance of handicrafts such as engraving and lifting is SU Su's love and persistence. Handmade objects are spiritually conscious because of the designer's ingenuity and the meticulous polishing of craftsmen. SU Su firmly believes that the combination of original design and rigorous craftsmanship is the product with truly vitality and artistic value.
Silver Culture: In addition to being used as currency, silver in ancient China was largely reflected in jewelry and ornaments, mainly divided into: hair accessories, bracelets, rings and silver locks, as well as some matching of clothing and shoes; tea sets, home decorations... Developed to the modern era, people's quality of life has improved and their needs have changed, which has aroused people's yearning for a quality life, created an increase in demand for "beauty of life", and drove silver products to develop towards design and artistic development in the face of life, and appeared in large quantities. In general families, with the diversified development of materials, silver has developed in combination with gems, wood, etc., which has always driven the artistic development of silver jewelry to life.
In the European and American worlds, a large number of daily art silver products have always been common in life. All tableware, home decorations, clocks, jewelry and other items are generally integrated into the homes or social places of the palace nobles. From ancient times to the present, silver products have gradually appeared in people's lives in life-like artistic forms; silver jewelry has integrated various cultural developments in the development process, such as "Chinese culture" and "European and American culture"; people's quality of life As silver jewelry is becoming more and more diverse, it is developing towards diversification.
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