Pirelli Brand Ranking
Brand Introduction

Pirelli Tire Company was founded in 1872 and is an Italian listed company with a history of more than 100 years. As the fifth largest tire manufacturer in the world, the company has 24 modern factories around the world and has more than 20,000 employees.

Pirelli is located in China, Argentina, Brazil, Egypt, Germany, the United Kingdom, Italy, Spain, Turkey, the United States and Venezuela. Pirelli's sales network covers more than 160 countries and regions around the world. With its strong high-tech image and strong innovation capabilities, Pirelli has long been an important world-wide position in the field of high-performance and ultra-high-performance tire production. In order to open up the Chinese market, Pirelli has produced radial truck tires in Yanzhou, and the sedan tire production line has also been put into production at the end of November 2007. Pirelli's Chinese products cover sedan tires, truck tires and high-performance competitive motorcycle tires.

Pirelli Tire Co., Ltd. (Pirelli China) is a joint venture and also the production base of Pirelli Group in the Asia-Pacific region. Pirelli Group holds 90% of the shares and China holds 10% of the shares, mainly based on Pirelli management.

Pirelli Tires has 6 advanced technology research and development centers in Italy, France, Germany, the United Kingdom, the United States and Brazil, with more than 1,000 professional researchers and engineers, and has invested up to 4% of its sales in technology development. These data show that Pirelli attaches great importance to technological development.

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