Pandora, with distinctive style and unique products, has developed from a Denmark local jewelry store into an international jewelry company leading the global market in just a few years since its establishment, with sales points covering more than 100 countries and regions.

In 1982, Danish goldsmith Per Enevoldsen and his wife Winnie opened a jewelry store in the simple capital Copenhagen, which is the predecessor of Pandora. Since its opening, the Enevoldsen couple often traveled to Thailand to collect jewelry and bring them back. As the market demand for jewelry products increases, their business focus gradually shifts to wholesale products to Danish customers. After several years of successful wholesale business, the company stopped retail business in 1987 and moved to a larger business site. In the same year, the first full-time designer joined Pandora, and the company began to concentrate on creating branded jewelry.

In 2000, Pandora launched the concept of "serial bracelet" for the first time in the Danish market, which was very popular among consumers. In the following years, inspired by the growing market demand, the company began to expand its international business, expanded its US market in 2003, and entered the German and Australian markets the following year. In the years since then, Pandora's popularity has rapidly expanded from Nordic to international markets, with promotion and sales activities mainly promoted by distributors from various places and cooperated with Thailand's huge production lines.

In 2005, Pandora opened its first large-scale production workshop in Bangkok jewelry district Gemopolis (in the jewelry industrial park on the outskirts of Bangkok, Thailand). In March 2017, Pandora built a production center in Nanfeng, Thailand that can effectively utilize resources. The center has been certified as "LEED" gold.

Now Pandora products are available in more than 100 countries and regions on six continents around the world, with more than 7,800 retail locations, including more than 2,400 Pandora brand concept stores, and the total number of employees worldwide has exceeded 27,300. Pandora always praises women with jewelry, and insists on providing women with high-quality jewelry with appropriate prices and fashionable design, as well as adhering to moral values ​​and systems. Pandora has inspired women around the world, successfully attracting more than 13 million Facebook fans and more than 10.7 million Pandora Club members.