Pampers Brand Ranking
Brand Introduction

Pampers, one of the world's largest daily consumer goods companies, is a brand under Procter & Gamble, which sells the world's number one baby diapers brand in more than 100 countries around the world, and is one of the first baby care products selected by parents from all countries.

Pampers, a famous baby hygiene series of Procter & Gamble. It is a disposable diaper with good water absorption and comfortable wearing. Procter & Gamble named it "Pampers" and officially launched it on the market in 1961, greeting it with countless ecstatic mothers and their babies. In the next 38 years, Pampers has become the world's number one baby diapers brand that sells more than 100 countries around the world through multiple improvements by Procter & Gamble. Since its launch in China in 1997, Pampers has become 99% of its popularity among target consumers, becoming the leading brand in the market.

Brand Story

Forty years ago, Mr. Miller, development manager of Procter & Gamble, added a cute little granddaughter. While enjoying family happiness, Mr. Miller is often troubled by frequent diaper changes. After a few twists and turns, he had a bold idea: "Instead of being busy and sweating, why can't we invent something that will completely get rid of the pain of changing diapers?" He immediately returned to the laboratory of Procter & Gamble and A dedicated research team was appointed. After countless attempts and improvements, his dream came true - a disposable diapers with good water absorption and comfortable wearing were born. Procter & Gamble named it "Pampers" and officially launched it on the market in 1961, greeting it with countless ecstatic mothers and their babies.

Development history

In the next 38 years, Pampers has become the world's number one baby diapers brand that sells more than 100 countries around the world through multiple improvements by Procter & Gamble. In the United States, "Pampers" has become a product that truly changes American lives, with a market share of 40%. "Pampers" in Europe is also a household name and has become one of the first choice for parents in various countries. Since its launch in China in 1997, Pampers has become 99% of its popularity among target consumers, becoming the leading brand in the market. As the earliest research and development agency for baby diapers, Procter & Gamble has become the world's largest diapers manufacturer. Procter & Gamble’s advanced technical research results have given the “Pampers” series of products a strong brand advantage, becoming a baby diapers brand recognized and recommended by the authoritative institution of infant health care “China Eugenics and Eugenics Association”.

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