Ruichang Yixiang Agricultural Products Co., Ltd. was established in September 2009. It was formerly known as Ruichang Yixiang Poultry Egg Processing Factory. It was founded by local rural women and laid-off female employees by the legal representative He Xueping. After several years of hard work, the company has developed rapidly and became a leading agricultural industrialization enterprise in Jiujiang City and Jiangxi Province in 2012.

The company moved to the West Park of Ruichang Industrial Park in 2010. The company mainly focuses on fresh duck egg processing, and its leading products are more than 30 varieties of salted duck eggs, pineapple eggs, egg yolks, and plate duck. The company currently has 3 production workshops and 1 comprehensive office building with a total construction area of ​​more than 8,800 square meters. The company has complete production equipment and processes about 60 million fresh eggs annually. During the same period of the company's establishment, He Xueping took the lead in establishing the "Ruichang Yixiang Bird Professional Cooperative".

The company adheres to the business tenet of "quality-oriented and user-first", adheres to the business philosophy of "making good eggs for the market and creating a brand for the enterprise", strictly controls product quality, and selects high-quality products from the "Overflow Fragrance" brand series of products produced. Fresh duck eggs are raw materials and are scientifically processed using traditional craftsmanship and modern food production technology. The products are of high quality and deliciousness. Cooked salted duck eggs have the characteristics of "pine, oil, sand, and fragrance". The pine flower skin egg egg protein is crystal clear, the pine flower pattern is clear, the egg white and egg yolk are clearly layered, the egg yolk is solid but not solid, gathered but not flowing, it is delicious and fragrant, and is deeply appreciated. Consumers like it. The products are sold to more than a dozen provinces, cities, including Beijing, Tianjin, Liaoning, Shanghai, Jiangsu, Zhejiang, Shandong, Shanxi, Fujian, Guangdong, Hunan, Hubei, Anhui, and other places in the province.