
OLAY

OLAY
OLAY is a product that is truly born of love, a gift created by a man for his wife. In the 1950s, chemist Graham Wulf discovered that his wife Dinah was very frustrated by the thick waxy beauty cream he used in a shoe pot. These creams make her skin look greasy and definitely not suitable for her charming and sensual qualities. Graham wants to create a new content product for his lover - a product that not only moistens her skin, but also allows her to always feel her beauty and femininity.
Together, Graham and Dinah made careful adjustments to all aspects, including the absorbency and texture of the product, the delicate pink tone, and the aromatic scent that can be recognized immediately. Finally, the legendary Oil of Olay Beauty Fluid was born.
With the completion of the formula and the release of the first batch of hand-made products, Graham found an advertising company in the phone yellow pages to seek the company's help. Soon after, Jack Lowe, the company's account manager, became Graham's lifelong friend and business partner, and the two quickly set up a company specializing in the production and sale of olay.
In five years, OLAY has achieved great success in South Africa and expanded its influence to markets such as the United Kingdom, the United States, the Netherlands, Canada and Germany in 1959. It goes without saying that Olay's business has flourished. Finally, Olay was acquired by Merrill, which later became Richardson-Vicks. In 1985, Procter & Gamble acquired Richardson Vickers and brought the OLAY brand to its subsidiary.
Today, OLAY is one of the world's well-known brands. However, despite all these changes and innovations, the basic concept that Graham Wulf upheld has never changed: that is, to help women create a beautiful look.
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