Northland Brand Ranking
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NORTHLAND

NORTHLAND

Nanjing Frontier Sports Co., Ltd.
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

Founded in Austria in 1973, it is a well-known outdoor brand in outdoor equipment and a professional outdoor brand focusing on extreme rock climbing and mountaineering. Its windbreaker/sunscreen clothing has a great reputation and is a pioneer in sports outdoors.

The outdoor brand NORTHLAND from Austria was founded in Graz in 1973 by mountaineer Gerwalt Pichler.

Through more than 40 years of continuous exploration, accumulation and innovation, NORTHLAND has developed from a professional and technical brand focusing on extreme rock climbing and mountaineering to a multi-category outdoor pioneer covering outdoor hiking, outdoor travel, urban leisure, skiing and other sports. Today, NORTHLAND has more than 2,000 stores in 42 countries around the world, and is one of the international outdoor brands.

Since its landing in China in 2003, NORTHLAND has insisted on technological innovation, smart design and perfect quality. Its EXOTHERM® technology platform has been developed to provide consumers with safety protection and comfort experience; in the field of external technology applications, NORTHLAND selects international brands with patented technologies, including GORE-TEX®, POLARTEC®, PRIMALOFT®, VIBRAM® and other patented technologies to work together to cooperate with each other. Manufacture high-tech products with humanized performance.

In 2016, NORTHLAND traced back to the origin of Austrian comfortable outdoor lifestyle and launched the "Walk with the Heart" brand proposition to guide new concepts of outdoor lifestyle.

Nanjing Biancheng Sports Goods Co., Ltd. was established in 2002. Its main business is the design, research and development, organization of production, brand operation and sales of multi-brand outdoor products. Through brand promotion, independent design and R&D, supply chain integration, marketing network construction, the company focuses on making customers feel comfortable outdoor experience, meeting the outdoor needs of different consumers in different usage environments, and focusing on becoming the leading outdoor products in the Chinese outdoor market. Brand operator. Currently, the company is operating six outdoor brands: NORTHLAND, HALTI, LOWA, LEKI, ALPINA and HEAD.

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